What do students aiming to enter prestigious universities prioritize most in their jobs?

They prioritize 'fun, fulfillment, and challenge,' with 75.2% of respondents considering these aspects important.

What is the most common category of motivation for work?

The 'growth and challenge orientation' is the most common, with 78.5% of respondents.

What percentage of students consider 'external rewards' such as salary and promotion as their motivation?

Only 26.4% of students consider external rewards as motivation, which is a lower result compared to growth and a sense of purpose.

What specific items are included in 'growth and challenge orientation' in the workplace?

It includes a sense of growth, the achievement of difficult tasks, significant autonomy and responsibility, and visible results.

What should job seekers be mindful of when choosing a job?

It is recommended that job seekers carefully consider not only the conditions but also the actual job content, how young employees accumulate experience, and the value provided through the business.

Survey: Top University Job Seekers Prioritize 'Growth and Challenge' as Primary Motivation at 78.5%

Published May 29, 2026 10:03 PM ・ Updated Jun 14, 2026 6:32 AM ・ 3 min read ・ Source: PR TIMES

Laxus conducted a survey on job satisfaction and motivation among students from top-tier national and private universities. 78.5% of respondents prioritize 'growth and challenge' as their primary motivation, surpassing external factors like compensation and stability.

Job Perspective Survey of Students at Top Universities

Laxus Co., Ltd. (the 'Company') conducted a survey targeting job seekers from national and top-tier private universities regarding their sense of purpose and motivation in work.

### Survey Summary - Three out of four job seekers at top universities seek 'fun, responsiveness, and fulfillment' in their work. - By category, 'Growth and Challenge Orientation' is the most common at 78.5%, prioritizing self-growth through challenges. - 'Realization of Work Significance' follows at 65.3%, where being appreciated and impacting society are important motives. - 'Rewards and Stability' account for 26.4%, revealing a trend that prioritizes growth and meaning over salary, promotion, or stability.

### Importance of 'Fun, Responsiveness, and Fulfillment' When asked about the importance of feeling fun, responsiveness, and fulfillment in their work, a total of 75.2% of students answered that it is 'very important' or 'somewhat important'.

### Analysis of Motivation Sources When respondents were asked to choose sources of motivation and these choices were categorized, the most common category was 'Growth and Challenge Orientation' at 78.5%. This was followed by 'Realization of Work Significance' at 65.3%. On the other hand, 'Extrinsic Rewards and Conditions' including salary, promotion, and stability, accounted for only 26.4%.

These results indicate that job seekers are strongly attracted to personal growth, experiences of overcoming challenges, and feelings of contribution, rather than conditions like salary or stability.

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Source: PR TIMES
Category: Survey

Survey: Top University Job Seekers Prioritize 'Growth and Challenge' as Primary Motivation at 78.5%

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Job Perspective Survey of Students at Top Universities

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