moz Sweden Japan, which operates the interior and lifestyle goods brand 'moz' from Sweden, announced that it will recruit the 2nd term of 'moz Official Ambassadors' on its official Instagram from Wednesday, June 10, 2026, to Friday, July 10, 2026. Ambassadors will help spread the brand's appeal through social media.

[Background and Purpose] The first term of the ambassador program saw many high-quality lifestyle photos posted by users with strong brand love, leading to community activation. For the second term, to build deeper relationships with users, the number of selected ambassadors will be limited to three. The campaign will focus on SNS promotions centered around the brand's symbol, the 'mozぬい' (elk plush toy), and daily lifestyle content, aiming to expand the fan base and increase engagement.

[What is a moz Official Ambassador?] Selected ambassadors will receive a 'limited-edition color mozぬい (elk plush toy)' that only ambassadors can get. They will be asked to post photos of their favorite moz goods, fashion coordination, and interiors with the special mozぬい on SNS at least once a week during the 3-month activity period, helping with moz's public relations.

[Campaign (#マイモズコン2026) Overview] Application Period: Wednesday, June 10, 2026 – Friday, July 10, 2026 How to Apply: Follow the official Instagram (@mozsweden_japan_official), add the hashtag '#マイモズコン2026', and post a photo featuring your favorite moz goods (items, coordination, interior, tableware, etc.). Number of Selected Ambassadors: 3 (to be contacted via Instagram DM) Ambassador Benefits: A limited-edition color 'mozぬい (elk plush toy)', trial moz goods such as bags and shoes, a feature on the official SNS, and a '30% off coupon' usable at the official online shop based on post engagement during the 3-month activity period.

[moz Sweden Brand Introduction] "Vardagens glädje" – praise of everyday (Nordic happiness in everyday life) moz Sweden is a lifestyle brand rooted in Swedish living. It offers a variety of products, from stylish clothing to general goods, designed in line with the relaxed Nordic lifestyle. (Official website) 'Bringing Nordic living closer to you.' moz Sweden will continue to provide brand experiences that cater to the needs of each fan through digital platforms.

[moz Sweden Japan Official SNS Accounts] Instagram: https://www.instagram.com/mozsweden_japan_official Facebook: https://www.facebook.com/mozSwedenJapanOfficial LINE: https://lin.ee/Qa02rN6 Tiktok: https://www.tiktok.com/@moz_sweden_japan

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン