R-LAB. Inc. (Headquarters: Okazaki City, Aichi Prefecture; CEO: Ryo Fukuo) will open a store at the 'Bimi Collection Gourmet Fes' held at Takashimaya Shinjuku for 7 days from April 16 (Thursday) to April 22 (Wednesday), 2026. Following last year's participation, the coffee brand 'R COFFEE STAND' and the sweets brand 'La Maison du R' will co-star again this year, delivering special menus exclusive to the 'Bimi Collection Gourmet Fes'.

Background of the Pop-Up Store As an owner, there is a strong desire to directly deliver the coffee of R COFFEE STAND and the sweets of La Maison du R to as many people as possible. We usually operate mainly at our store in Okazaki City, Aichi Prefecture, and our online store. However, we consider such event spaces to be valuable opportunities to directly convey the tastes and worldview we cherish while interacting face-to-face with our customers. All our staff are looking forward to providing a '+α' moment that colors everyone's daily lives at the special venue of Takashimaya Shinjuku. Please come to the venue and enjoy our carefully crafted cup and plate.

About the Product Lineup [R COFFEE STAND] Pakitto Coffee Mocha Price: 1,250 yen (tax included) A playful, experiential drink with the inside of the cup coated in chocolate. When you press the cup from the outside, the chocolate cracks comfortably with a 'snap', allowing you to enjoy a sense of unity with the drink. The base uses rare coffee beans, 'Colombia Strawberry Natural', characterized by a gorgeous, strawberry-like aroma. Please enjoy the harmony of the berry flavor that softly passes through your nose and the rich chocolate.

[La Maison du R] (Further details to follow in the main text)

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: R COFFEE STAND / La Maison du R