Former Dentsu and X Corp. Employees Challenge the Circulation of 'Creative Capital'. ReBoot Inc.'s Creator Collective Provides Multifaceted Design Support for 'Ippodo Tea', a Kyoto Brand with Over 300 Years of History.

◾️Founder / Communication Design / Shota Watanabe (Instagram: @shota_bebe)

ReBoot Inc. is building a unique "next-generation support model" to address the issues of a growing disparity society accelerated by capitalist structures and rapid technological development. Based on this model, we employ up-and-coming next-generation creators who do not belong to any specific company. Under comprehensive direction cultivated at Dentsu and X Corp., we provide design support that maximizes their sensibilities. As one of our initiatives, we would like to introduce our creative support case for Ippodo Tea, a company with over 300 years of history and its main store in Kyoto.

◾️Movie Direction: Videographer / Taro (Instagram: @taro_l.o.g)

Overview: Handled the planning, shooting, and editing of a web video accompanying the opening of a tea room in Aoyama, Tokyo.

We created a short teaser movie to convey the space born from the philosophy cherished by Ippodo Tea, even in the digital realm. We expressed dynamic spatial design and delicate details within a limited time frame. Video URL: https://vimeo.com/1173860625?fl=pl&fe=sh

◾️Graphic Design: Designer / Rui Kinoshita (Instagram: @ruikinoshita)

Overview: Handled the graphic design and video production for store signs, menus, and advertisements for the opening of the Shin-Marunouchi Building store in Tokyo, which was opened with a focus on enjoying tea via takeout.

We built a design that maintains the dignity of a long-established store while being soft, unobtrusive, and fostering a sense of expectation. Based on a deep understanding of its history, we pursued a design that appeals to a new store primarily focused on takeout.