Hiraidai Appointed as First Brand Ambassador by Reed's Japan Inc.

Reed’s Japan Inc. (Shibuya, Tokyo) is pleased to announce that singer-songwriter Hiraidai has been appointed as its brand ambassador, initiating the "To the Beach in One Sip" project, a new experience proposal for the Japanese market.

This project aims to propose a lifestyle that allows people to easily enjoy a "beach feeling" in their daily lives, presenting a new refreshing beverage that evokes the beach.

Furthermore, REED'S has decided to set up a booth at "HIRAIDAI presents THE BEACH TRIP 2026," a live event hosted by Hiraidai, starting to disseminate this concept from a real-life experiential setting.

About the Ambassador Appointment REED’S is a California-born brand with 40 years of history, rooted in Jamaican ginger beer culture, and known as a craft drink that leverages the spice of ginger. Hiraidai’s worldview, which embodies "beach culture" and a "free, relaxed atmosphere" through his music, has a strong affinity with the brand, leading to his appointment as brand ambassador.

Hiraidai Photo by Lady Brown Pictures

Hiraidai’s Comment "In creating music and in my daily life, I value honesty. Something unadorned, truthful. Such things naturally possess an charm that draws people's hearts. REED’S craft ginger drink places importance on the Californian culture, a significant element of my music, and its history. Most notably, in this era, its honest and unadulterated taste quenches our thirst. I feel a resonance with this, aligning with my own philosophy of life. Both music and drinks can make ordinary days and familiar scenes a little more colorful and enriching. I would be delighted if shared toasts by the sea, live performances, and relaxed times with family and friends could be made even richer with REED’S craft ginger drink and my music."

Hiraidai Profile Hiraidai is a singer-songwriter from Tokyo. He started his musical career after encountering the ukulele in his childhood. Rooted in sensibilities nurtured by the sea and nature, he established a unique style that fuses surf music and pop. His warm, embracing voice and realistic lyrics that resonate with daily life have garnered support from a wide range of generations. In recent years, he has achieved numerous hits primarily through streaming, expanding his presence as one of the representative artists of the streaming era. Beyond national tours, his live performances integrate his lifestyle and music in a unique way, including the annual beach festival "HIRAIDAI presents THE BEACH TRIP" and acoustic performances "THE SOLO TRIP."

REED'S Ginger Beer Strongest

REED'S Product Introduction: REED’S Ginger Beer Strongest A craft drink (non-alcoholic) characterized by the spicy kick of ginger. This product is truly "the ultimate in stimulation," using three times the amount of ginger juice found in the "Original Ginger Beer" sold in America. Made with real squeezed ginger and lemon juice, it contains no artificial sweeteners, colors, or preservatives.

Product Features: The lingering spice of ginger REED’S Ginger Beer Strongest is a craft drink whose main characteristic is the intense spiciness achieved by using plenty of real ginger. After the refreshing carbonation upon tasting, a pungent sensation spreads 2-3 seconds later. This "time-lagged experience" creates a unique drinking sensation that shifts one's mood. This delayed stimulation brings a feeling as if the atmosphere instantly changes, supporting the experiential value of "To the Beach in One Sip."

Project Overview: "To the Beach in One Sip" Through this project, REED’S proposes a "beach experience untied to location." Any everyday scene—at home, in the car, in a park—can become a little more special with just one sip. This value will be communicated through both real and digital channels.

THE BEACH TRIP Booth Overview REED’S will set up a brand booth at "HIRAIDAI presents THE BEACH TRIP 2026," a popular event hosted by Hiraidai. This event features Hiraidai’s live performances, combined with music, culture, and lifestyle, as a "festival-type event." The seaside location and time of day combine to allow visitors to enjoy music and the atmosphere as the sun sets, creating an extraordinary beach experience.