What are the listing criteria for Jimotoate?

We set conditions such as 'no participation in comprehensive exhibitions' and 'annual sales of less than 500 million yen', and only carefully selected local construction companies are listed.

How is the display order determined on Jimotoate?

To eliminate bias based on advertising fees, the system randomly rotates listings every day to ensure complete randomness.

How do home buyers find construction companies?

Home buyers complete a 'Residential Consideration Type Diagnosis' by answering 12 multiple-choice questions, which automatically recommends construction companies that match their values.

What AI tools are provided for construction companies?

We provide tools such as blog and newsletter generation, email text creation, and a life plan simulation function to visualize future savings trends.

What are the listing fees for Jimotoate?

The fees range from 0 yen to 22,000 yen (tax included) per month, with the first 200 companies listed for free.

New Housing Portal 'Jimotate' Launches to Connect Local Builders with Homebuyers

Published May 20, 2026 7:30 PM ・ Updated Jun 14, 2026 9:18 AM ・ 5 min read ・ Source: PR TIMES

Reframe Inc. has launched 'Jimotate,' a portal site connecting local builders and homebuyers based on values. By utilizing completely random ranking independent of ad spending and AI tools, it aims to transform the lead generation structure in the Japanese housing industry.

[Official Website] https://jimotate.jp/

Reframe Inc. (Takasaki, Gunma; CEO: Yutaka Miwa) launched 'Jimotate' on May 1, 2026, a portal site enabling local builders to connect with clients based on craftsmanship and philosophy, free from the influence of advertising budgets or high housing prices.

In the current housing industry, companies capable of spending heavily on ads dominate search results and portal sites, making it difficult for highly skilled local builders to gain visibility. This service aims to solve this structural issue and make it standard for builders who build quality homes to be chosen.

Background

Rising costs have reduced housing purchases, leading companies to increase advertising budgets. Typical housing portal sites display companies that pay higher listing fees at the top. However, these costs are ultimately passed on to homeowners, driving up prices. Conversely, local builders investing in materials, technology, and customer support remain hidden unless clients search for them by name. Jimotate aims to fundamentally break this inflation structure.

Key Features

[Portal Site Functions]

- Fully Randomized Ranking: Eliminates advantages based on ad spend. Only local builders meeting strict criteria (e.g., annual revenue under 500M JPY, no exhibition center presence) are listed.

- Value-Based Matching: Users answer 12 binary questions to receive automated recommendations for builders that align with their values.

[AI Tools for Builders]

- AI Blog Generation: Generates SEO-optimized articles with a brand-specific 'persona' in just two clicks.

- AI Newsletter/Email Generation: Automates content creation for prospect relationships and inquiry follow-ups.

- AI Life Plan Simulation: Visualizes a 35-year savings projection to clarify the difference between 'borrowing capacity' and 'affordable repayment,' supporting higher conversion rates.

Future Plans

Following the launch, the company plans to increase listed firms and enhance features to establish a new foundation for customer acquisition in the housing industry.

Registration Info Session

Date: June 9, 2026 (Tue), 13:30–14:30 Location: Online Fee: Free Capacity: 100 people Details: https://r-frame.jp/event/20260609/

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Source: PR TIMES
Category: New Product

New Housing Portal 'Jimotate' Launches to Connect Local Builders with Homebuyers

⚡ Key Points

Background

Key Features

Future Plans

Registration Info Session

FACT BOX

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