Marketing AI OS "ENSOR" Adds "Element Replacement" Feature for Ad Banners ── Precisely Replaces Only Selected Parts by Uploading Two Images, Maintaining Background, Composition, and Lighting

REHATCH Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Ryota Sakoda) announced that it has equipped "ENSOR," a marketing AI OS provided by the company, with a new "element replacement" function to support the creation of advertising banners.

Background of the Release

In display advertising, there are many situations where only product images, logos, and key visuals are replaced while maintaining the same layout to change the appeal. On the other hand, if the entire image is recreated using image generation or editing tools, the "sense of unity as a banner" in terms of background, composition, and lighting can easily be lost, leading to rework and corrections.

・I want to replace only photos and logos according to the appeal and placement, but I don't want to change the background or lighting.

・I want to complete replacement work in a short time while maintaining design reproducibility.

・If there are too many operational steps, it becomes difficult to incorporate into the production flow.

With this new feature, ENSOR provides an environment where users can obtain an image with only the specified elements replaced by simply uploading two images: a pre-selected banner image and the replacement material.

Details of the New Feature

This function precisely replaces specific elements within an ad banner (product images, logos, human photos, etc.) with a different image in an area selected by the user. Users can focus on replacing elements while maintaining the atmosphere of the background, composition, and lighting outside the replacement target.

Image of material replacement for real estate (custom homes)

Image of product material replacement for EC (health drinks)

▼ Usage Flow (2 Steps)

Step 1: Launch the "Element Replacement" function and prepare images according to the instructions.

Step 2: Upload two images together: the selected ad banner image and the replacement image.

Once the two images are ready, processing is executed, and the result image is generated without unnecessary confirmation steps. Fine-tuning the finish or replacing other parts can be done using the same procedure again...