Esports Team "REJECT" Announces Collaboration Project with Idol Group "iLiFE!"

REJECT Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Shoya Koyama), which operates the esports team "REJECT," is pleased to announce a collaboration project with the idol group "iLiFE!" as a special initiative for the world's largest esports tournament, "Esports World Cup 2026" (hereinafter referred to as "EWC 2026").

In conjunction with this, we will also be renewing REJECT's official media content, "REJECT TV."

To Deliver the Appeal of EWC 2026 to More People

REJECT has been engaged in various initiatives aimed at developing esports culture and promoting the competitive scene within Japan. As we prepare to participate in EWC 2026, scheduled for the summer of 2026, we are launching a collaboration project with "iLiFE!," an idol group under HEROINES that boasts high popularity, particularly among younger demographics. The goal is to convey the appeal of the tournament and the challenges faced by our players to a wider audience.

Through this project, we aim to showcase the excitement of EWC 2026, the world's premier stage, and the journey of our players challenging the global scene, not only to esports fans but also to those who have had limited opportunities to engage with the competitive scene.

About the Renewal of "REJECT TV"

To coincide with the announcement of this project, REJECT's official media content, "REJECT TV," will be renewed. The new "REJECT TV" will expand its touchpoints with the entertainment and culture domains, in addition to disseminating information about the competitive scene, to more clearly communicate the appeal of esports and VTuber culture.

As the first initiative following the renewal, we will release collaboration content with "iLiFE!". Focusing on EWC 2026, we will present the highlights of the tournament, the allure of esports, and the activities of REJECT players challenging on the world stage, incorporating the unique perspective of "iLiFE!".

【iLiFE! Members】

Ais (@ice_icol)

Karen Utashii (@iLiFE_karen)

Riri Kokona (@iLiFE_riri)

Usa Fukumaru (@iLiFE_fukumaru)

Noa Wakaba (@iLiFE_wakaba)

Mini Nijiba (@iLiFE_mini)

Mam Mam Koguma (@iLiFE_koguma)

Miki Sumire (@iLiFE_sumire)

Mew Mamori (@iLiFE_mew)

Through this initiative, where the world's top competitive scene intersects with entertainment, REJECT aims to deliver the excitement of EWC 2026 to a broader audience.

About "EWC 2026"

EWC is the world's premier esports festival where top-tier esports clubs compete for the championship with the largest prize pool in history. Held annually, EWC 2026 will take place in Paris, France, in the summer of 2026. Esports World Cup Official Website: https://esportsworldcup.com/ Esports World Cup Official X: https://x.com/ewc_en

About Esports Foundation

Esports Foundation is a non-profit organization based in Riyadh, Saudi Arabia, dedicated to the development and professionalization of the global esports industry. Through the annual EWC and the biennial Esports Nations Cup, it brings together top players, major clubs, and millions of fans on the grandest stage of competitive gaming.

Esports Foundation works year-round not only to host tournaments but also to grow the esports ecosystem, support talent development, and create lasting opportunities for players, teams, and partners worldwide.

About Esports Team REJECT

REJECT is an esports team founded in 2018. It boasts the largest number of domestic title divisions and world championship appearances, with the highest cumulative prize money in Japan. For two consecutive years, it has been selected for the Club Partner Program of the international tournament "Esports World Cup," a scale exceeding 10 billion yen in prize money, alongside only 40 teams worldwide. The team includes representative players in each genre, such as Daigo Umehara in the fighting game division and Dep in the shooting division, and continues to challenge for the top spot globally.

Web: https://reject.jp/ Online Store: https://brand.reject.jp/ X: https://x.com/RC_REJECT Instagram: https://www.instagram.com/rc_reject/

YouTube: https://www.youtube.com/c/REJECTesports Recruitment Information: https://hrmos.co/pages/reject/jobs

About REJECT Supporter

REJECT Supporter is a supporter program for corporations and individuals to support the activities and challenges of the esports team "REJECT" from a small amount. Various benefits are offered, including the use of the REJECT logo and interaction with affiliated players and partner companies. It can be utilized for multiple purposes such as corporate branding, recruitment PR, and network building.

Special Site: https://reject.jp/supporter/