Achieve Natural Volume in Just 10 Seconds!

EGUSU — Next-Gen Hair Mist Developed by a Specialist Barber for Thinning Hair

RELIVE Co., Ltd. (CEO: Chihiro Masumitsu) has launched EGUSU, an innovative hair styling mist developed by a barber specializing in hair loss, on the crowdfunding platform CAMPFIRE.

EGUSU is a specialized styling product (hair mist) designed for thinning hair, which creates natural volume simply by spraying onto damp hair and drying — based on the philosophy of “styling” rather than “hiding.” It represents a completely new approach to hair care, born from years of frontline experience serving over 15,000 clients annually with hair thinning concerns.

Development Background and Challenges

Most hair styling products used daily by people with thinning hair contain high levels of oil and moisture, causing hair to clump together or flatten due to stickiness and weight, making the scalp more visible. "The less hair you have, the less compatible traditional styling products become." To solve this issue, Chihiro Masumitsu, CEO of RELIVE Co., Ltd., took the initiative to research and develop a better solution.

Masumitsu, who has personally experienced hair thinning, founded the specialized salon "RELIVE." The company now operates 30 locations nationwide, with over 15,000 treatments performed annually. All the insights gained from this frontline experience have been condensed into EGUSU.

Three Key Features of EGUSU

① Natural Volume at Close Range Through the Concept of "Styling"

Unlike concealers such as hair powders, EGUSU covers thinning areas by adjusting hair flow and volume balance. Being colorless, it won’t transfer onto clothes or pillowcases, making it convenient to use anytime, even before going out.

② Styling Design Based on the "Back-to-Front" Principle

Simply spray onto damp hair and dry. By drying the hair from the back of the head toward the front, natural volume is created at the crown. This allows users to achieve a full look in just 10 seconds per day.

③ "Golden Balance" Formula Designed by a Hair Loss Specialist Barber

EGUSU enables the "golden balance" — voluminous and fluffy on top, while neatly styled on the sides. With a formula that minimizes oil and moisture, it avoids stickiness and helps maintain a clean, youthful appearance.

CASE 1: Mr. Ogakura (38), concerned about U-shaped thinning at the front and crown CASE 2: Mr. Suzuki (39), whose crown tends to flatten easily

CASE 3: Mr. Fukumura (44), concerned about parting and M-shaped recession CASE 4: Mr. Nomura (48), concerned about a visible center-part line

Ideal For

- Those concerned about U-shaped thinning from the forehead to the crown - People with visible part lines - Those whose crown flattens easily, or have fine hair with little volume - Individuals who find wax or spray makes thinning more noticeable - Those who want to improve their appearance through daily styling, not medical treatment - People with visible parting lines, such as cowlicks, M-shaped recession, or center parts

Crowdfunding Overview

Project Name

Easy Volume Up! Boost Confidence! The Magical Hair Mist Developed by a Specialist Barber for Thinning Hair

Platform

CAMPFIRE

URL

https://camp-fire.jp/projects/948337/view

Launch Date

June 17, 2026 (Wed), 10:00 JST

Deadline

July 31, 2026 (Fri), 23:59 JST

Funding Goal

100,000 JPY (tax included)

Funding Model

All-in (rewards delivered even if goal not met)

Early Bird Price

1,600 JPY (tax and shipping included) — approx. 55% off the regular price of 3,600 JPY

Estimated Delivery

August 2026

Product Details

Product Name

EGUSU

Volume

78ml

Main Ingredients

Water, Ethanol, PPG-10 Sorbitol, Cetrimonium Chloride, Dimethylsilyl Silica, Fragrance

Color

Colorless (no risk of color transfer)

Usage

Shake well before use. Spray onto damp hair, then dry with a hairdryer

Usage Guide

Approx. 1.5 months with 10–15 sprays per day

Planned Retail Price

3,300 JPY (tax included) + 300 JPY shipping

Invoice Compliance

Eligible for qualified invoice issuance

Company Overview

Representative

CEO Chihiro Masumitsu

Business Activities

Operation of 30 nationwide locations of the specialized salon "RELIVE," and development and sales of hair care products

Awards

JAPAN CUP 2019 · 41st Hair Design Contest / Fujishin Men's Model Category Winner

Official Website

https://relive-tokyo.com/

Inquiries

RELIVE Co., Ltd.

Project Page: https://camp-fire.jp/projects/948337/view

※ Please contact via the "Send Message" function on the CAMPFIRE project page