NA Group, the 'Unconventional Food & Beverage Company,' Launches Apparel E-Commerce Site 'CLASSICAL' – Debuting Chef-Centric 'Uniforms' as First Collection

NA Group Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Masanori Nara), which promotes strengthening its food and beverage business and creating group synergies under the theme of 'creating culture through food,' has launched a new apparel e-commerce site called 'CLASSICAL.'

As its first initiative, it will begin selling the 'CLASSICAL with Cloveru Limited Collection' in collaboration with 'cloveru,' a lifestyle brand embracing free-spirited values rooted in street, surf, and broader culture.

Background: The Next Challenge of an Unconventional Food & Beverage Company

NA Group has so far delivered the highest quality 'food' through locally rooted restaurant operations. CEO Nara has a strong interest in subcultures such as cars, motorcycles, fashion, and tattoos, believing that 'there is great value in creating something new from subculture.'

The company aims to remain a challenger, positioning itself as an 'unconventional food and beverage company' that goes beyond the typical boundaries—such as its planned race participation at Tsukuba Circuit in September 2026.

The launch of this new brand is part of that vision. Moving forward, NA Group aims to become a platform that provides opportunities for talented yet under-recognized artists, through apparel brand expansion and the creation of hub-style physical stores.

Collaboration Concept: The Kitchen as a Stage, the Uniform as a 'Costume'

For chefs, the kitchen is a stage, and the uniform is the 'costume' worn on that stage. Despite differing fields, NA Group and 'cloveru' share a remarkably similar approach to craftsmanship. Together, they have created an entirely new type of uniform designed specifically for chefs.

'CLASSICAL with Cloveru Limited Collection' Product Overview

Japan Made Recycle “CLASSICAL” WIDE Tee - BLACK (¥11,000)

A wide-fit T-shirt made in Japan using recycled polyester fiber derived from PET bottles. Designed with environmental consideration, it offers a soft feel while featuring moisture-wicking and UV protection.

COMFORT Urban Linen Chef Shirts - BLACK (¥25,000)

Based on a versatile linen shirt suitable for both casual and formal wear, adapted with a chef-style design. Made with blended linen fabric, this original piece combines comfort and ease of movement.

COMFORT Urban Linen Chef Pants - BLACK (¥25,000)

Features tucks to maintain a refined silhouette without becoming too casual. Thoughtful details like an elastic waistband make these pants comfortable and built to last.

Urban Linen Apron - BLACK (¥13,500)

Inspired by 1940s work aprons, refined into a compact, classic style. Made from the same fabric as the linen chef shirt, it completes a cohesive look.

Site Overview

Online Store 'CLASSICAL' https://classical.official.ec/

Company Overview

Company Name: NA Group Co., Ltd. CEO: Masanori Nara

Instagram: https://www.instagram.com/nara.classical Address: LosGatos 2F, 3F, 5-27-8 Jingumae, Shibuya-ku, Tokyo Established: July 2023

Website: https://www.nagroup-inc.com/