Reqree Inc. Launches New D2C Brand 'Hibié,' Proposing Fashion Bags That Redefine the 'Paper Bag' as its First Product

As a new business division of Reqree Inc., the new D2C brand 'Hibié,' which develops and sells its own branded products, has been launched.

Under the vision of "increasing rich and happy lives," the first product proposes a new bag that redefines the paper bag as a fashion item.

Pre-order sales will begin on April 1, 2026, on the crowdfunding site "CAMPFIRE".

The Vision Behind the New Brand 'Hibié'

The brand name combines Hibi (日々) = "precious time that seems ordinary" with the French suffix é (refinement, beauty), embodying the desire to "add color to everyday life."

Adding Color to Everyday Life.

Hibié is a brand concept that adds sensibility and beauty to "ordinary things" in daily life, recreating their value from "just something to use" to "something you want to choose."

We propose products that add a new perspective to things often overlooked in daily life, allowing one to feel a subtle richness.

Sophisticated design that blends into any daily scene

Why We Deliberately Focused on the Paper Bag as a Product Now

The first product developed is the "paper bag."

In an era where eco-bags have become mainstream, the background to deliberately focusing on the paper bag as a product was a small realization felt in the office management setting.

When asked at the reception, "Do you have a bag?" what was on hand was a slightly damaged shop bag from another company, left over from receiving a souvenir. From the experience of having no choice but to hand over that bag, we realized that "the impression changes depending on what it's put in."

What one uses to wrap something often reflects their values and thoughtfulness. That small sense of incongruity became the starting point for the Hibié brand.

Furthermore, in special occasions like weddings, there can be a sense of incongruity when one's dressed-up attire is accompanied by a mundane eco-bag or a shop bag with a strong brand logo.

We wanted to create something that would naturally blend into such scenes, enhance the main subject, and protect the dignity of the person carrying it. From this desire, the new proposal of "paper bag = fashion item" was born.

【Features of Hibié Fashion Bag】

Deep colors and thick paper quality create a luxurious feel

Inner pocket perfectly sized for smartphones and business cards

・Art Paper Texture

Uses thick art paper with embossed processing, achieving both the lightness unique to paper and a luxurious feel.

・Two-tone Design

The exterior features a deep "navy," and the interior a soft "beige," enhancing the carrier's elegance.

・Functionality

Equipped with an inner pocket for smartphones and a magnetic closure to protect privacy.

*A utility model registration is pending for this product's unique structure.

・Logo

Features gold foil stamping, a simple yet sophisticated design that emits a high-quality shine depending on the light.

Crowdfunding Period

April 1, 2026 〜 April 30, 2026 (CAMPFIRE)

https://camp-fire.jp/projects/849237/

The latest information is also being updated on Instagram at any time. For more details, please see below: https://www.instagram.com/hibie_official

Reqree Inc. will continue to deliver products that gently brighten the daily lives of those who pick them up, through manufacturing that brings new value to everyday life, with a firm commitment.

【Reqree Inc.】

・Head Office Location: 〒530-0004

Aqua Dojima Fontana 3F, 1-4-4 Dojimahama, Kita-ku, Osaka-shi, Osaka

・Representative: Representative Director (Name not specified)

・Business Activities:

Planning and producing high-end office buildings, shared offices, and high-end residences Promotion consulting business specializing in the real estate industry

・Official HP: https://reqree.co.jp/

【Contact for this matter】

・Main Contact: 06-6347-5544

・Email: [email protected]