Actor Kenichi Takito's Scary Story?! Cheerimans Shine!! Resonac's Two Corporate CMs Supporting Society with Semiconductor Materials to Air from July 3

Resonac Holdings Corporation (President & CEO: Hidehito Takahashi, hereinafter "the Company") will air two types of corporate commercials, "What If There Were No Semiconductor Materials?" and "Supporting Materials," starting July 3, 2026 (Fri).

"What If There Were No Semiconductor Materials?" "Supporting Materials"

Semiconductors are components used in a wide range of products such as smartphones, home appliances, electronic devices, and automobiles. In recent years, demand for semiconductors has been increasing due to the advancement of AI technology and the expansion of data centers. With the spread of generative AI, the performance and integration of advanced semiconductors are improving, and the importance of semiconductor materials that support them is further increasing. In "What If There Were No Semiconductor Materials?", we aimed to convey the "invisible value" of semiconductor materials supporting society and daily life in a more understandable and comical way.

"What If There Were No Semiconductor Materials?"

"What If There Were No Semiconductor Materials?" Actor Kenichi Takito appears as a Resonac development representative. During a break from research and development, Takito asks, "What if there were no semiconductor materials?" This evokes a world without the technologies that support modern society, such as smartphones, PCs, and AI, impressively expressing the importance of semiconductor materials. Through interactions with researchers, the CM comically and clearly depicts how "semiconductor materials," which are usually not consciously noticed, support our daily lives and social infrastructure. The fact that "without semiconductor materials, our current convenience and the AI society would not exist" is what this CM aims to convey. It expresses Resonac's technological capabilities, which support global advanced industries from Japan with multiple world No. 1 semiconductor materials, and the pride of supporting society from behind the scenes.

Kenichi Takito Profile

Born in Aichi Prefecture in 1976. After gaining prominence in the film "Climbers High" (2008) following a career primarily in theater, he has appeared in numerous films and dramas. Recent major works include the drama "Grace no Riyu," the serial TV novel "Tora ni Tsubasa," the film "Kobikicho no Adauchi," and upcoming films "Watashi wa Anata wo Shiranai," "Yatsuhakamura," and "Harukana Machi e." In addition to his acting, his fashion sense in casual wear is also noteworthy, leading to the publication of the book "Fuku to Kenichi: Takito Kenichi no 'Shifuku' Koshinashi 218" (Shufu to Seikatsu Sha).

"Supporting Materials"

"Supporting Materials"

The currently popular performance group Cheerimans appears and visually expresses the relationship between "consumers," "semiconductors," and "semiconductor materials" through dynamic performances. By layering the structure of people supporting people, the role of semiconductor materials, which is usually difficult to see, is intuitively conveyed as an "unsung hero." By showing the three-layer structure where semiconductors support consumers (you), and semiconductor materials further support those semiconductors, the value of semiconductor materials supporting society is visualized.

This CM expresses our company's presence and pride through the powerful and unified performance of Cheerimans, along with the message that "Resonac's semiconductor materials support the very foundation of society and industry."

Cheerimans Profile

They are a performance team that works as salarymen on weekdays and seriously takes the stage on weekends. They once left the stage, but the feelings that remained deep in their hearts. They chose to stand on stage again while working. Ordinary salarymen who are nobody are flying seriously towards a big dream. Through their actions, they want to support everyone who challenges themselves. They want to create a world where dreams and aspirations are supported without anyone laughing. To prove that "anyone can become anyone."

Making-of Movie Now Available! Available on our corporate website from July 3 (Fri).

CM videos are also available.

"What If There Were No Semiconductor Materials?": https://www.resonac.com/jp/lp/2026-07a.html

"Supporting Materials": https://www.resonac.com/jp/lp/2026-07b.html

New TV-CM / Web CM Overview

CM Titles: "What If There Were No Semiconductor Materials?" (15 sec), "What If There Were No Semiconductor Materials?" Long Version (30 sec)

"Supporting Materials" (15 sec), "Supporting Materials" Long Version (30 sec)

Start Date/Release Date: Sequentially from July 3, 2026 (Fri)

TVCM Broadcast Areas: Kanto, Chukyo, Kansai, etc.

Web Distribution: YouTube, etc.

*According to Fuji Chimera Research Institute's "2024 Electronics Packaging New Materials Handbook," for copper-clad laminates (glass-based copper-clad laminates (for packaging) item) value, dry film (dry film resist item) value, 2023 actual results. According to Fuji Keizai's "2025 Semiconductor Material Market Status and Future Prospects," for photosensitive insulating materials (buffer coat film/redistribution layer formation material item) quantity, die bonding film (die attach film item) quantity, CMP slurry (for STI item) value, 2024 actual results. Photosensitive materials: HD Microsystems products* *HD Microsystems (HD MicroSystems L.L.C.) is an affiliated company of Resonac Corporation.