Ridgelinez Publishes Proprietary Research Report on Customer Loyalty: The Era of Not Being Chosen by Economic Benefits Alone

Ridgelinez Ltd. has released a report based on a customer loyalty survey of 2,000 people in Japan. The study reveals that as markets shrink and lifestyles diversify, economic incentives like discounts are no longer sufficient to maintain customer loyalty. Approximately half of the respondents emphasized the importance of emotional value, such as feeling moved or comfortable, and support for realizing their ideal lives. The report highlights that effective value drivers vary significantly by industry characteristics and individual customer values, urging businesses to shift from uniform retention tactics to tailored customer experience (CX) strategies.