'Moomin' Mother's Day Gifts: 'Moominmamma's Day' Series. Diverse Items Expressing Moominmamma's Kindness and Warmth, Including Mugs, Towels, and Accessories, Rolling Out Sequentially from March 2026

Rights and Brands Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Kumiko Ito; hereinafter 'Rights and Brands'), which manages the licensing of 'Moomin' in Japan, announces the release of the 'Moominmamma's Day' series for Mother's Day gifts. Themed around Moominmamma, the series will feature a variety of items, including mugs, towels, and accessories, expressing a warm worldview meant to convey daily gratitude.

What is the Moominmamma's Day Series? The theme of the 'Moominmamma's Day' series is Moominmamma. With an open-hearted and deeply affectionate personality that warmly embraces everyone, Moominmamma is trusted by many.

'Moominmamma's Day' is a special day for the Moomin family to celebrate their beloved Moominmamma. They spend a wonderful time with loved ones, picking roses that Moominmamma loves or gathering seashells.

Depicting such warm moments, this is a series for Mother's Day gifts designed to express daily gratitude.

'Moominmamma's Day' Items Packed with Gratitude for Mother's Day ### Mug (Pink/Blue) A mug featuring an all-over design studded with motifs like Moominmamma, seashells, and roses. The inside features a drawing of Little My holding a flower.