Moomin "Hattifattener Fair" to Launch in May 2026 with Glow-in-the-Dark Merch

Rights & Brands, the Japanese licensor for Moomin, will host the "Hattifattener Fair" starting May 2026. The event features a variety of new items inspired by the mysterious Hattifatteners, including glow-in-the-dark cushions, T-shirts, PVC bags, and reflectors. Participating shops like Moomin Shop and Moomin Cafe will also offer limited-edition holographic stickers as purchase novelties. This campaign highlights the unique, mystical charm of the characters through practical and decorative lifestyle products.