Rikei Games Announces New Board Game in "Rikei Games" Series - One Year After M&A by Cram School Operator

Press Release Information

Rikei Games Co., Ltd. (Headquarters: Kodaira City, Tokyo; Representative: Satoru Ochiai), which upholds the mission of "providing a place for connection through play and growth through learning," aims to develop and begin sales of a new product in the "Rikei Games" series in 2026.

Our company supports April Dream, an initiative to make April 1st a day to share dreams. This press release is the dream of "Rikei Games Co., Ltd."

One Year Since M&A

Our company became a wholly-owned subsidiary of Est Co., Ltd. (Headquarters: Kodaira City, Tokyo; Representative: Satoru Ochiai), a company operating cram schools, on February 28, 2025. (Press Release: Rikei Games Co., Ltd., a board game production company originating from the University of Tokyo, becomes a wholly-owned subsidiary of Est Co., Ltd., a cram school operator)

After successfully completing the M&A between two parties that had never intersected—a small to medium-sized company operating cram schools and student entrepreneurs who developed board games—we devoted significant time and effort to solidifying our new foundation. The activities of this past year primarily focused on building a business base, such as stabilizing order reception operations and manufacturing systems, as well as sales promotion support and event hosting through existing channels, and developing new sales channels utilizing the know-how and network of cram school operations.

As a result, the cumulative sales, which were 10,000 units immediately after the M&A, exceeded 20,000 units, achieving a twofold sales growth within one year.

Furthermore, to explore new possibilities for educational practice with existing products, from August 2025 to February 2026, we engaged in a collaborative project with a chemistry teacher from Ritsumeikan Uji High School to research the introduction of "Organic Tycoon" into classes. We obtained results demonstrating the potential for improving motivation and knowledge retention, especially for students who struggle with organic chemistry. This served as a significant step towards enhancing the educational value of the Rikei Games series brand. (Details to be posted on the website later)

May 2025: Spring Game Market