Refurbished PC Brand Ringrow sees R∞PC Direct sales double in March-April 2026

Ringrow Co., Ltd., which develops the refurbished PC brand 'R∞PC,' announced that sales on its official online store, 'R∞PC Direct,' doubled year-on-year from March to April 2026.

The sales growth is driven by rising new PC prices and the demand for upgrades following the end of Windows 10 support. Furthermore, user perceptions are shifting, with a growing preference for PCs that can be used securely for a long time, symbolized by R∞PC's 'lifetime warranty.'

Through customer surveys and interviews with corporate clients, R∞PC Direct analyzed new need trends in the refurbished PC market.

From a 'Price-First' to 'Peace-of-Mind' Era Historically, 'low price' has been the primary reason for choosing refurbished PCs.

However, R∞PC buyers frequently comment on 'peace of mind,' citing benefits such as 'feeling secure because of the warranty,' 'better condition than expected,' and 'sufficient performance.'

These sentiments are backed by numerical data from a customer survey (N=153, December 2024–April 2026), where 92.8% of users expressed satisfaction with repair support, and 76.5% indicated a willingness to recommend the service to others.

Corporate Adoption Rising with Repeat Orders While R∞PC Direct remains focused on individual users, corporate adoption is also expanding.

Key usage cases include: - PCs for new employees - In-house hardware updates - Temporary/testing terminals - Educational/training purposes Repeat orders from companies that implemented the service last year are also occurring.

Interviews with corporate clients reveal a shift in selection criteria from traditional 'price-focus' to 'post-implementation peace of mind,' including: - Can it be operated long-term? - Is there support available in case of failure? - Can it be handled by staff without technical expertise?

Particularly amid the transition to Windows 11 and rising PC costs, more companies are deciding that 'new is not the only option,' fueling the move toward refurbished PCs for reasons beyond cost.

Why Businesses Choose R∞PC In interviews, corporate clients highly value the ability to operate PCs securely over the long term, rather than just simple cost reduction.

1. Welfare Facility (Miyagi Prefecture): Deployed multiple R∞PCs for routine tasks. Highly valued the support, noting, 'The lifetime warranty provides peace of mind.'

2. Accommodation Facility (Nagano Prefecture): Switched to R∞PC due to dissatisfaction with the previous manufacturer's support. 'The lifetime warranty was the decisive factor.'

3. Medical Institution (Mie Prefecture): Deployed for electronic medical records. Valued the ability to manage budget without worrying about repair costs due to the lifetime warranty.

4. Video Production Company (Aichi Prefecture): Valued the company's business continuity as an indicator of trust, alongside the warranty.

5. Agricultural Organization (Okinawa Prefecture): Adopted for Windows 11 compliance. Valued the reliability, especially as PC procurement and setup are handled by limited staff.