Summer Sweet Potato Fair 2026: Limited-Edition Summer Sweets and Unique Menus Unveiled! Featured Lineup Partially Revealed

The Sweet Potato Fair Executive Committee (Representative: Kenji Ishihara, 7-7-26 Nishi-Shinjuku, Shinjuku-ku, Tokyo) is pleased to announce the featured menu highlights for the 'Summer Sweet Potato Fair 2026,' to be held for four days from Thursday, August 6 to Sunday, August 9, 2026, at Makuhari Messe Hall 3.

This event will showcase over 200 sweet potato desserts and gourmet dishes, ranging from classic favorites by renowned stores across Japan to new creations making their summer debut. From refreshing 'chilled sweets' perfect for hot summer days, to rich and photogenic drinks that beg to be shared on social media, and even spicy 'meal-style dishes,' every menu item is crafted to maximize the natural appeal of sweet potatoes. Don’t miss this rare opportunity to experience the many new and exciting ways to enjoy sweet potatoes—all in one place.

【Summer Sweet Potato Fair 2026 Featured Menus】

Chibaimo-ya Shibayama Farm CAFE NETAIMO / Chibatto Imo Pechino

Imo Pechino, a blend of Chiba’s finest flavors: rich milk from Sudo Farm, Japan’s top-ranked Chiba peanuts, and roasted sweet potatoes from Shibayama Farm—an absolutely delicious combination.

Unagaimo Store / Unagaimo Sweet Potato Mont Blanc Soft Serve

Soft-serve sweet potato ice cream topped with 1mm-thin layers of rich roasted sweet potato paste, Unagaimo florentine, and sea salt.

N4.5 / Maple-Infused Anno Sweet Potato and Gorgonzola Cheese Cake

Enjoy a moist sweet potato base subtly paired with salty Gorgonzola cheese and drizzled with maple syrup.

Romantic Roasted Sweet Potato Imonosato / Salted Caramel Ice Cream and Roasted Sweet Potato Brûlée

A sweet potato dessert combining the natural sweetness of roasted sweet potatoes, the bittersweet caramelization of brown sugar, and creamy salted caramel ice cream.

OIMOcafe / Sweet Potato and Chicken Wholegrain Mustard Curry

The sweetness of sweet potatoes and the tangy flavor of wholegrain mustard create a perfect harmony! This authentic curry, made by sautéing spices from scratch, is a popular staple at the cafe.

Imo no Sato Enmusubi / Patrina

Aged sweet potatoes wrapped in fluffy whipped cream and coated with a crisp layer of chocolate.

Roasted Sweet Potato Sweets Hokkori-imo / Pakkuto Sweet Potato Tiramisu

A rich, melt-in-your-mouth roasted sweet potato tiramisu. This innovative dessert features nine layers, offering a new sensory experience that highlights the sweetness of sweet potatoes and the richness of cream.

Oimo Biyori / Sweet Potato and Amazake Summer Smoothie

A collaboration between body-friendly, non-alcoholic amazake and sweet potato syrup! A recommended gut-health dessert for summer.

▼ Summer Sweet Potato Fair 2026 Official Website:

https://imohaku.com/2026summer/ Tickets now on sale!

Participating Stores (24 stores, listed alphabetically) &potato® / BUTTER CREPE LAB. / N4.5 / OIMOcafe / sweet＆healthy SAZANKA / THE IMOMITSU / IMOBAKKA (Sweet Potato Specialty Store) / Imoppipi. Kitchen Car Kumamoto / Unagaimo Store / Enmusubi (Sweet Potato Shop) / Oimo Biyori / Imoya Noka no Daiza ★Hachioji City, Tokyo★ / Owariimo-ya Imoyoshi / Kurashikiimo-ya Mitsu no Tsuki / Kobeimo-ya Shi no Moto / Koedo-Kawagoe Imofukudo / Goto Shoten Sato no Imoya / Chibaimo-ya Shibayama Farm | CAFE NETAIMO / Choumitsu Yakiimo pukupuku / Tsubo Yakiimo Specialist Pottosweet / Hibi Yakiimo HIBIYAKIIMO Tokyo / Hokkori-imo (Roasted Sweet Potato Sweets) / Rapoppo Namegata Farmers Village / Romantic Roasted Sweet Potato Imonosato

※ Content is subject to change without notice. Please check the official website or social media for the latest updates.

【Event Overview】

Name: 'Summer Sweet Potato Fair 2026' / 'Night Sweet Potato Fair 2026' Dates and Hours: August 6 (Thu) – August 9 (Sun), 2026, 10:00–20:00 (until 17:00 on the 9th) 'Summer Sweet Potato Fair': August 6–9, 10:00–17:00 'Night Sweet Potato Fair': August 6–8, 17:30–20:00 Venue: Makuhari Messe Exhibition Hall 3 Access: Approximately 5 minutes on foot from JR Keiyo Line 'Kaihin-Makuhari Station'

Organizer: Sweet Potato Fair Executive Committee　■ Special Support: Chiba Prefecture ■ Supporters: Ibaraki Prefecture / Tokushima Prefecture / Kumamoto Prefecture / Kagoshima Prefecture / Namegata City / Chiba City / Katori City / Kanoya City / National Agriculture and Food Research Organization (NARO) ■ Cooperation: Chibagin Shouten Co., Ltd.

Official Website: https://imohaku.com/2026summer/ Official Instagram: https://www.instagram.com/satsumaimohaku/ Official X: https://twitter.com/satsumaimohaku Official LINE: https://lin.ee/PEu0aka

＜General Inquiries＞ Sweet Potato Fair Executive Committee (c/o Raizin Co., Ltd.) Address: Wakore Shinjuku Daiichi Building, 7-7-26 Nishi-Shinjuku, Shinjuku-ku, Tokyo TEL: 03-6161-9424 EMAIL: [email protected] https://imohaku.com/