The Biodiversity Media Organization Rooting Our Own Tomorrows (ROOTs) will hold "Thinking About Trusted Nature Positive Communication from Media, Corporate PR, and Education" as an Official Side Event of the Global Nature Positive Summit 2026 on July 15, 2026 (Wed).

This session is a forum for dialogue for practitioners who are engaged in "how to communicate about nature and living creatures" in their respective fields, including television, advertising, corporate public relations, education, research, and conservation.

Achieving nature positivity requires not only conservation activities and business transformation, but also the "way of communicating" how these efforts and nature itself are understood by society and what actions they lead to.

On the other hand, there are questions in the practical field that do not have easy answers.

"To what extent can we simplify expressions to generate interest?"

"Does conveying cuteness or rarity lead to empathy for conservation, or does it increase demand?"

"How should companies communicate their biodiversity initiatives to build trust?"

"In education, what can be done to foster children's interest without oversimplifying nature?"

This session will bring these questions from different practical areas: television, corporations, advertising, and education.

Event Overview

Event Name: Global Nature Positive Summit 2026 Official Side Event

Theme: Thinking About Trusted Nature Positive Communication from Media, Corporate PR, and Education

Date and Time: July 15, 2026 (Wed) 12:15 - 13:15

Venue: Kumamotojo Hall (within the Global Nature Positive Summit 2026 venue), C1 Room

Target Audience: Registered participants of the Global Nature Positive Summit 2026

Organizer: Biodiversity Media Organization Rooting Our Own Tomorrows (ROOTs)

Details: https://events.nikkeibp.co.jp/event/2026/GNPS_sideevent_jp/#content

What will be discussed in this session

Communication that contributes to nature positivity is not achieved simply by conveying correct information. There are inherent conflicts in the fields of media, corporate PR, advertising, and education in moving people's hearts, deepening their understanding of nature, and leading to action.

This session will not judge individual expressions as "correct/incorrect," but will share the difficulties that arise in practice and consider communication that builds trust and fosters a better relationship with nature.

1. How to connect expressions that move people's hearts to understanding and action towards nature

Emotions such as "cute," "amazing," and "scary" are important gateways to becoming interested in nature and living creatures. Videos, advertisements, social media, and educational content can also be opportunities for people to pay attention to nature they wouldn't normally encounter.

On the other hand, if the context and background are not fully conveyed, there is a possibility of oversimplifying living creatures and nature, leading to excessive demand for certain species, or fear and prejudice.

What is needed to connect empathy to understanding the ecosystem and to actions to protect nature, rather than letting it end as a fleeting consumption? We will consider how to balance moving people's hearts with taking responsibility for the impact on living creatures and nature.

2. How to transform corporate initiatives into trusted biodiversity communication

With the spread of TNFD responses and initiatives related to natural capital, it has become an important issue for companies not only to communicate "what they are doing" regarding biodiversity but also how to convey it and connect it to dialogue with society.

It is necessary to communicate initiatives in an understandable and attractive way. However, at the same time, communications that selectively present only results or overly simplified expressions may create discrepancies with reality and distrust. We will discuss communication to transform biodiversity initiatives from one-off PR into communications that lead to understanding and dialogue with consumers, local communities, employees, and investors.

3. How can different stakeholders connect to foster relationships with nature?

People's understanding and values regarding nature are not solely shaped by school education or outdoor activities. They are nurtured through the accumulation of various daily touchpoints, such as television, news, advertisements, corporate PR, social media, video works, and local experiences.

Therefore, it is important for education, media, advertising, corporations, government, and research/conservation fields to connect their respective strengths, rather than just fulfilling their individual roles.

How can we create a flow that leads from interest to understanding, from understanding to dialogue, and from dialogue to action, without ending at a single moment of impression or recognition? We will explore new possibilities that can emerge from the collaboration of practitioners from different positions.

Recommended for:

Corporate managers considering how to communicate their biodiversity and natural capital initiatives internally and externally.

Individuals involved in planning and production for television, advertising, publishing, video, social media, games, etc., that deal with nature, animals, and the environment.

Individuals involved in fostering interest in nature and information dissemination in the fields of education, research, government, and conservation.

Those who want to consider nature positivity not only in business and conservation but also in communication with society.

Those who want to update their organization's communications and content to be more trusted.

Speakers

Speakers include practitioners who have engaged in "communication" in the fields of television, corporations, advertising, and education.

Kanako Anya (Representative Director, Biodiversity Media Organization ROOTs)

Takatomi Shindo (Deputy General Manager, Sales Department, Sales Bureau, TV TOKYO Corporation / "Umi Mori Activity" Project Leader)

Haruka Takagishi (Representative Director, CLASS EARTH Inc.)

Yuka Sawai (Dentsu Inc.)

Organization Overview

Name: Biodiversity Media Organization Rooting Our Own Tomorrows / ROOTs

Activity Overview: Under the slogan "Connecting the future of people and living things, through media," we research and visualize the relationship between media and biodiversity, and develop media guidelines for handling living creatures and provide support for production (supervision, etc.).

Location: Tokyo Representative Director: Kanako Anya Established: July 2025 Website: https://www.roots-wildlife.org/

E-mail: info[at]roots-wildlife.org

X: https://x.com/ROOTs_Wildlife

note: https://note.com/roots_wildlife

Related Information

"Guidelines for Animal Content" (Both can be downloaded for free)

Report 01 "Current Status of Living Creature Expression in Television Programs"

Report 02 "The Role of Media in Fostering Interest in Nature and Biology Fields"

FACT BOX

  • Source: PR TIMES
  • Category: Event