MUJI (Ryohin Keikaku Co., Ltd., Tokyo, Bunkyo Ward / President and Representative Director Tomo Shimizu) will be gradually releasing four new colors, in addition to its standard colors, for its "Hard Carry Case with Freely Adjustable Handle Height," which was enhanced with new functions in February, starting from Monday, April 13th, at select MUJI stores nationwide and online.
Furthermore, the "Silicone Identification Band" and "Recycled Nylon Foldable Boston Bag," which can be used not only for travel but also for daily use, will be gradually released starting Wednesday, April 15th, at MUJI stores nationwide and online.
Ryohin Keikaku aims to achieve "Good Living and Society" by providing products and services that organize and enrich daily life, based on the value that simplicity is not inferior to luxury. For travel goods, we focus on creating products that emphasize ease of use and practicality, serving as tools that accompany various "moving lives," such as daily commutes and business trips, not just destinations.
Since its launch in 2011, the carry case has become one of MUJI's signature products due to its freely adjustable handle height and simple design. However, voices have increasingly been heard about cases being difficult to distinguish and find, especially with many carry cases having the same color at domestic airports. Based on this background, this renewal continues to offer base colors like black and gray, while adding colors with functional value such as visibility and distinguishability, resulting in a lineup of nine colors in total. By allowing customers to choose according to their attire and belongings, the carry case has evolved to offer not only practicality but also the "joy of choosing."
In conjunction with this renewal of the carry cases, we are also expanding our range of travel goods to enhance usability and distinguishability during transit. We will be releasing the "Silicone Identification Band," which can be used to organize cables as well as serve as a marker for carry cases and pouches, and the versatile "Recycled Nylon Boston Bag," suitable for a wide range of uses from daily errands to travel. These items will be useful not only for travel but also for everyday use.
Features of the "Hard Carry Case with Freely Adjustable Handle Height"
① New Color Lineup Designed for "Easier Visibility"
The hard carry case now comes in nine colors, the first expansion since its launch. The core sizes of 36L and 75L are available in nine colors, the 105L in five colors, and the 20L in one color, allowing customers to choose according to their needs and preferences. By expanding the number of colors, etc.
FACT BOX
- Source: PR TIMES
- Category: New Product