Suzuki Herb Laboratory Achieves Record 146% YoY Sales Growth on U.S. Amazon

Suzuki Herb Laboratory Co., Ltd. announces that its product sales on Amazon U.S. have achieved a year-on-year increase of 146%*2, reaching an all-time high. Among the products sold, the bundled set of 'Pineapple Soymilk Hair Removal Cream (SUZUKI HERB LABORATORY Hair Removal Cream with Pineapple and Soymilk)' and 'Pineapple Soymilk Premium Lotion (SUZUKI HERB LABORATORY Premium Hair Minimizing Lotion for Full Body with Pineapple and Soymilk)' saw particularly strong performance, with sales volume up 296%*2 compared to the previous year.

[About Suzuki Herb Laboratory's Global Expansion]

Suzuki Herb Laboratory is expanding its sales channels beyond Japan to reach customers worldwide. Sales on Amazon U.S. began in September 2023. In addition to the popular domestic 'Pineapple Soymilk Series' for body hair care*1, the company launched 'Natto Lotion,' a local skincare product made from Ibaraki-grown natto, in March of this year.

*1 Body hair care refers to skincare after hair removal to make maintenance easier.

*2 Comparison of sales quantities from May 1, 2024 to April 30, 2025, versus sales revenue from May 1, 2025 to April 30, 2026.

[Reasons for Strong Sales Performance]

The 'Pineapple Soymilk Hair Removal Cream,' which is performing well as part of the set, also achieved a 139% year-on-year sales increase as a standalone product. The strong performance is attributed to high user satisfaction. Customers have shared positive feedback such as 'I’ve had skin irritation with other hair removal creams, but this one caused no issues,' 'It effectively removed thick hair,' and 'It was very easy to use,' contributing to high customer satisfaction.

[Product Details: Pineapple Soymilk Hair Removal Cream]

Pineapple Soymilk Hair Removal Cream

(SUZUKI HERB LABORATORY Hair Removal Cream with Pineapple and Soymilk)

[Capacity] 230g

[Price] ¥4,906 (tax included)

[Product Features] A hair removal cream that allows for easy hair removal by simply applying to desired areas, waiting 5–15 minutes, and rinsing off. The product uses proprietary technology to coat the sharp odor typical of hair removal creams, transforming it into a mild, pleasant scent. Enriched with moisturizing ingredients such as whey, fermented soybean extract, and yuzu ceramide to care for skin after hair removal. Suitable for use by children.

Product Details: https://s-herb.com/pineapple_soymilk/pine_cream/

U.S. Amazon Product Page: https://www.amazon.com/SUZUKI-HERB-LABORATORY-Inhibitor-Pineapple/dp/B0C65QD4K8

About the Pineapple Soymilk Series

A 14-product lineup (16 including refills) that combines body hair care and skincare for beautiful skin. Praised for enabling both hair and skincare at home, it has a loyal customer base. The most popular item in the series, 'Pineapple Soymilk Premium Lotion,' is also highly recommended as a first hair care product for children. Currently, four items in the series, including the 'Pineapple Soymilk Hair Removal Cream,' are available on Amazon U.S. The series is particularly popular among customers in their 20s to 40s.

Company Overview

Suzuki Herb Laboratory Co., Ltd.

President & CEO: Sachiyo Suzuki

Head Office: 2461 Muramatsu, Tokai-mura, Naka-gun, Ibaraki Prefecture 319-1112

URL: https://s-herb.com

Founded: September 2004

Employees: 45

Business: Research, development, and sales of cosmetics