Achieve Analysis of Ad CR and Keywords that Led to Sales for LINE Friends! New Feature to Hold Ad Parameters per LINE User and Enable API Integration with External Tools

About the New Feature

In recent years, while marketing measures using LINE have increased, there has been a challenge in understanding 'which ads and keywords led users to sales.'

L-TRACK has now expanded its functionality to hold various ad inflow information, such as UTM parameters and custom parameters, on a per-LINE-user basis.

Furthermore, by opening its API, it is now possible to automatically link the stored parameter information and user data to external tools.

This enables analysis that links ad, LINE, and sales data, as well as data utilization with CRM and proprietary systems.

[What is L-TRACK?]

L-TRACK is a tool that accurately measures the 'actual number of LINE friend additions,' not CTA button clicks on a landing page.

In conventional ad measurement, the number of button clicks on an LP was often measured as a result, causing a discrepancy with the actual number of LINE friend additions.

L-TRACK can measure users who actually added the LINE friend,

making it possible to visualize the gap between button clicks and friend additions, and the actual number of friend additions per media.

Furthermore, by enabling CV integration with ad media, it allows analysis of 'which ads, keywords, and creatives led to results' and enables correct learning for the media.

[Features of L-TRACK]

1. Skip Authentication Screen

Users can add friends without LINE login (authentication screen), eliminating user drop-off caused by the authentication screen.

Also, the flow from ad to friend addition becomes overwhelmingly smoother, achieving an average improvement of 1.5 times or more in CVR (friend addition rate).

2. Accurate Friend Count Postback and Conversion API Support

Conversion information via ads can be accurately reflected to each media. Since measurement is done at the point of LINE friend addition, not at the CTA button, there is no discrepancy between the measured number and the number of friend additions. This allows the media to learn correct results, enabling optimization of advertising costs, such as grasping accurate numbers per ad creative.

3. Can be Used with LINE Marketing Tools

L-TRACK requires no tag installation or specialized knowledge and can be introduced in as little as 10 minutes. It can also be used alongside LINE marketing tools such as L-STEP and Elme, so there is no need to switch, and ad measurement is possible while maintaining current operations.

[Pricing Plan (Monthly)]

Initial fee: 0 yen

Monthly fee: from 25,000 yen

*Currently running a 1-month free campaign

[Contact]

▶ Website: https://line-track.com/

▶ Email: [email protected]

[Company Profile]

Company Name: SVC Co., Ltd.

Representative: Akihiro Kaminaga

Location: 7-13-6 Nishi-Gotanda, Shinagawa-ku, Tokyo

Established: May 2002

URL: http://s-vc.jp/

L-TRACK will continue to evolve, pursuing operational support that emphasizes accuracy and results in LINE measurement.