What is the campaign period for the kindergarten and school enrollment congratulatory campaign?

The campaign runs from Friday, April 3, 2026, through Thursday, April 30, 2026.

How many Ajino Mingei stores nationwide are participating in this congratulatory campaign?

There are fifty Ajino Mingei stores nationwide that are participating in this campaign.

What benefit is presented to groups that meet the conditions of the congratulatory campaign?

Groups that meet the conditions will receive freshly fried French fries as a campaign benefit.

What is the first condition to receive the French fries reward at the participating stores?

Customers must show employees a photo or video of this year's kindergarten or school entrance ceremony.

What is the second condition that involves posting on social media to get the benefit?

Customers must post a picture of their dining experience on Instagram with the specified hashtags.

Support for a New Life! Ajino Mingei Holds a Limited-Time 'Congratulatory Campaign for Kindergarten/School Enrollment!'

Published Apr 3, 2026 10:00 PM ・ Updated Jun 17, 2026 3:27 AM ・ 8 min read ・ Source: PR TIMES

Ajino Mingei, known for its hand-stretched udon and Japanese cuisine, is holding a special campaign from April 3rd to April 30th, 2026, to celebrate new kindergarten and school enrollments. Customers who show a celebratory photo/video or post their dining experience on Instagram with specific hashtags will receive complimentary fried potatoes. This initiative aims to support families stepping into new environments through the joy of food.

Ajino Mingei Food Service Co., Ltd. (Head Office: 2-118 Yatsurugi, Moriyama-ku, Nagoya-shi, Aichi; Representative Director and President: Akira Sakakibara), a group company of Sagami Holdings Co., Ltd., will hold a campaign targeting those newly enrolled in kindergarten or school at their hand-stretched udon and Japanese cuisine restaurant, Ajino Mingei, from Friday, April 3, 2026, to Thursday, April 30.

This campaign was planned with the desire to support everyone embarking on a new journey in a new environment through the joy of "food." Customers who show employees a commemorative photo or video of this year's kindergarten or school entrance ceremony, or post a picture of their dining experience inside the restaurant on Instagram and show the post screen to an employee, will receive freshly fried French fries.

Please take this opportunity to spend a memorable time with your family and friends at Ajino Mingei.

Ajino Mingei, which celebrates its 50th anniversary in 2026, will continue to strive to create community-rooted restaurants without forgetting its "gratitude" to customers.

[Congratulatory Campaign for Kindergarten/School Enrollment] Overview

◆ Campaign Period: Friday, April 3, 2026 – Thursday, April 30, 2026

◆ Participating Stores: 50 Ajino Mingei stores nationwide

◆ Condition ①: Show employees a photo or video of this year's kindergarten entrance ceremony, school entrance ceremony, etc., that clearly indicates "kindergarten enrollment celebration" or "school enrollment celebration."

◆ Condition ②: Post a picture of your dining experience in the restaurant on Instagram's feed or stories with the specified hashtags [#味の民芸 #入学お祝い (#入園お祝い)], and show the post screen to an employee.

◆ Benefit: One order of French fries will be presented to groups that meet either Condition ① or ②.

※ If both conditions are met, two orders will be presented.

Meet the conditions and get freshly fried "French fries"!

[About Ajino Mingei]

Founded in Okayama Prefecture in 1976, Ajino Mingei, celebrating its 50th anniversary this year, is a restaurant primarily focused on hand-stretched udon and Japanese cuisine, operating 50 stores nationwide, mainly in the Kanto region and extending west to Okayama. In a calm "Japanese" space, we offer our proud hand-stretched udon, soba, various Japanese dishes, and limited-time seasonal menus. It can be widely used for meals with family and friends, as well as for dining alone.

Enjoy your meal in a calm "Japanese" space

[Characteristics of Hand-Stretched Udon]

Because it is made by continuously stretching without using a knife, the surface is smooth, and its ease of swallowing is unparalleled. Hand-kneaded udon is characterized by its thick noodles and strong, firm elasticity, which is why the terms Sanuki (hand-kneaded) men's udon and Bitchu (hand-stretched) women's udon were born when comparing the two.

It takes over 30 hours from dough preparation to the completion of hand-stretched noodles

[Commitment to Dashi (Broth) and Tsuyu (Dipping Sauce)]

Using "Hokkaido Rishiri kelp," "bonito flakes," "sardine flakes," and "mackerel flakes," we prepare additive-free "dashi" in-store every day.

Based on this "shirodashi" (white broth), we add a special "kaeshi" (seasoning mixture) to create "ogondashi" (golden broth) and "tsuketsuyu" (dipping sauce) that perfectly complement our smooth hand-stretched udon.

"Shirodashi," the base of the flavor, is prepared in-store every day

【Sustainability Initiatives】

Sagami Holdings Co., Ltd. participates in the UN WFP Red Cup Campaign and donates a portion of the sales from "Washoku M enjo Sagami" and "Ajino Mingei" stores to the UN WFP to support school meal programs for children worldwide.

※ For details on the UN WFP Red Cup Campaign, please visit here: https://www.jawfp.org/redcup/

Homepage http://www.ajino-mingei.co.jp/

Instagram https://www.instagram.com/ajinomingeitenobe/

X https://x.com/ajino_mingei

YouTube https://youtube.com/@ajimin_tenobe?si=cWEuN0JT5d7Bf9Jm

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Source: PR TIMES
Category: campaign

Support for a New Life! Ajino Mingei Holds a Limited-Time 'Congratulatory Campaign for Kindergarten/School Enrollment!'

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