TikTok Live Commerce "Tsubame Channel" Sells Out 3 Months' Worth of Manufacturer Inventory, Approximately 2,500 Units, in One Day. Wakayama Prefecture's "Phantom Fruit" Supplement "Jabara Supplement" Performs Strongly.

S Holdings Co., Ltd., which develops live commerce, brand, and AI businesses to create the best experiences that color daily life and the future, announced that its apparel brand ABITOKYO, operated by the company, conducted a TikTok live commerce broadcast on "Tsubame Channel" on Thursday, March 5, 2026. During this broadcast, they sold Excellent Medical Co., Ltd.'s "Jabara Supplement." As a result of this broadcast, approximately 2,500 units of inventory, which the manufacturer held as a three-month supply, were all sold on the day of the broadcast.

Performance Overview - Sales Quantity: Approximately 2,500 units - Broadcast Date: Thursday, March 5, 2026 - Sell-out Period: 1 day (equivalent to approximately 3 months of manufacturer's anticipated inventory)

The broadcast coincided with the peak pollen season, attracting the interest of many viewers. Product explanations and communication with viewers during the live broadcast deepened understanding, leading to rapid sales.

Background of Strong Sales 1. Broadcast Design Aligned with Demand Season The broadcast was conducted during a period when seasonal interest is naturally high. Providing information at the right time stimulated the interest of many viewers.

2. Growing Interest in the Functionality of the Rare Citrus "Jabara" Against the backdrop of increasing recognition of "Jabara," a citrus fruit native to Kitayama Village, Wakayama Prefecture, interest in its raw material properties grew, facilitating product understanding.

3. Concentration of Viewers Due to Heightened Prior Attention Due to heightened interest on SNS and live commerce, a certain level of attention was gathered even before the broadcast began. This led to a large influx of viewers immediately after the broadcast started, contributing to smooth sales.