TikTok Live Commerce 'En Channel' Sells Out 1,000 Body Gels in 10 Minutes, Recording Over 6 Million Yen in Sales

S Holdings Co., Ltd. (Headquarters: Shinagawa, Tokyo; CEO: Yen Yongjin), a provider of live commerce, brand management, and AI services, held a special sale on its TikTok live commerce channel 'En Channel' on April 20, 2026. The featured product was 'Ange Beaute Body Make 4D,' a body maintenance gel from Logbank Co., Ltd. (Headquarters: Osaka; CEO: Ryota Niwa).

The live stream showcased the product's features and application methods in real-time. Due to high viewer engagement, more than 1,000 units were sold out in approximately 10 minutes, with sales exceeding 6 million yen. The product, marketed under the concept of 'paint-on muscle training,' features premium beauty ingredients such as Actigym, Lipocare, Registril, and Micro Mineral Stone.

'En Channel' maintains a dominant presence in the market, having ranked first in monthly GMV on TikTok Shop for six consecutive months. S Holdings is also strengthening its collaboration with Korean manufacturers for exclusive distributions and early releases in Japan. The company intends to further bolster its live commerce operations to create innovative shopping experiences for consumers.