How many units of the '11-1' supplement did S Holdings sell on TikTok's En Channel?

S Holdings sold over 800 units of the '11-1' supplement on TikTok's En Channel.

What brand name is associated with the '11-1' supplement sold on TikTok Live Commerce?

The '11-1' supplement is associated with S Holdings through their En Channel.

How long did it take for the '11-1' supplement to sell out on En Channel?

The '11-1' supplement sold out in approximately 10 minutes on En Channel.

Which institution conducted the research behind the '11-1' supplement?

The University of Tokyo conducted the pharmaceutical research behind the '11-1' supplement.

What platform did S Holdings use to sell the '11-1' supplement in 10 minutes?

S Holdings used TikTok's En Channel to sell the '11-1' supplement in 10 minutes.

TikTok Live Commerce 'En Channel' Sells Out '11-1' Supplement (University of Tokyo Research) in Approx. 10 Minutes

Published May 21, 2026 3:00 PM ・ Updated Jun 14, 2026 3:44 PM ・ 2 min read ・ Source: PR TIMES

The 'En Channel' on TikTok, operated by S Holdings, sold out 800+ units of the '11-1' supplement—based on University of Tokyo pharmaceutical research—in just 10 minutes.

S Holdings, a company engaged in live commerce, launched the anti-aging supplement '11-1' (Ichi-ichi no Ichi), developed by Antenna Co., Ltd., on its TikTok live channel 'En Channel' on April 21, 2026. Based on research from the University of Tokyo's Faculty of Pharmaceutical Sciences, the product sold out in approximately 10 minutes, reaching over 800 units sold.

'11-1' was developed to support internal body environment maintenance, focusing on new fermenting bacteria discovered in traditional 'nukadoko' (rice bran beds) in Nagano Prefecture. 'En Channel' effectively promoted the product by narrating the research background and story through real-time communication with viewers.

'S-LIVE JAPAN,' the production house behind 'En Channel,' is a TikTok-certified creator agency partner skilled in data-driven broadcast design. The channel has held the No. 1 spot in TikTok Shop monthly GMV rankings for six consecutive months. Moving forward, they plan to further strengthen their live commerce operations, including regional revitalization projects and expansion of South Korean beauty products.

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Source: PR TIMES
Category: News
Products / services: 11-1 / ABITOKYO

TikTok Live Commerce 'En Channel' Sells Out '11-1' Supplement (University of Tokyo Research) in Approx. 10 Minutes

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