Energy Water Mist sold on TikTok Live Commerce 'En Channel' surpasses 12,000 units sold and 50 million yen in cumulative revenue

S Holdings Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; CEO: En Eisei), which operates live commerce, brand, and AI businesses, announced that 'Energy Water Mist,' the flagship product of the Korean skincare brand 'NEUTRINOS'—for which it holds exclusive live commerce sales rights in Japan—surpassed 12,000 cumulative units sold and 50 million yen in cumulative revenue as of Tuesday, June 30, 2026. This is being sold through the TikTok live commerce channel 'En Channel,' planned and broadcast by the company's apparel brand ABITOKYO. Having recorded 10,000 units and 40 million yen in sales as of Friday, May 15, 2026, the product further increased its sales momentum, achieving 12,000 units and 50 million yen in just about a month and a half.

'En Channel' is a TikTok live commerce channel that introduces products related to health, beauty, and lifestyle. By communicating the appeal of products through demonstrations and real-time interaction unique to live streaming, it resolves viewers' questions and anxieties on the spot, achieving high purchase rates.

Since the start of handling 'Energy Water Mist' as an exclusive live commerce product in Japan, its features and usage methods have been carefully introduced through live streams. Expanding awareness and sales through repeated communication with viewers has led to these sales results.

3 Key Points for Increasing Sales through Live Commerce 1. Real-time Appeal through Demonstrations: Demonstrating the product during live streams deepens understanding that static images and videos cannot convey. 2. Interactive Communication: Resolving questions and anxieties before purchase by answering comments in real-time boosts purchase confidence. 3. Fan Building through Continuous Streaming: Continuously promoting product appeal attracts repeaters and expands awareness through word-of-mouth.

Key Features of 'Energy Water Mist' - Power of Volcano-derived Ingredients: Formulated with carefully selected volcanic ingredients to keep skin healthy, suppress oiliness, and create smooth, non-sticky skin. - New Habit for Delicate Eye Areas: Ideal not only for moisturizing the face but also for delicate eye areas (such as eyelids) prone to dryness. Its mild formula is also perfect for refreshing during PC or smartphone work. - Designed for Easy Use Anytime, Even Over Makeup: Adopts a very light and fine mist that doesn't cause makeup to smudge. Perfect for daily dryness care and smart hydration in the office.