Sakazen Shoji Co., Ltd. (Headquarters: Chuo-ku, Tokyo / CEO: Takashi Murakami), operating under the mission '#Fun and Happiness for Everyone,' will launch original products featuring designs from the globally popular 'MARVEL' franchise on Friday, May 29, 2026. This release is the third installment of its original design merchandise series, commemorating the company's upcoming 80th anniversary in 2026. The items will be available at all Sakazen physical stores and the official Sakazen online store.
The collection reflects the presence and power of the characters through Sakazen's signature plus-size apparel, proposing it as 'wearable culture.'
Following the strong response to previous collections in the 80th-anniversary series, this new exclusive lineup fuses fashion and entertainment, offering special items that can only be found here.
◆ Thoughts on Product Development
The 'freedom of fashion' that Sakazen promotes throughout its 80th anniversary involves creating a culture where people can freely enjoy their favorite works and characters without worrying about their body shape. By integrating Sakazen's extensive size range, the goal was to create a special piece that brings joy the moment you put it on.
◆ Websites
[Product Preview Page] https://www.sakazen.co.jp/page/pre_marvel/
[Special Website] https://www.sakazen.co.jp/page/80th_anniversary/original_collection/#marvel *Publicly accessible from Friday, May 29, 2026.
◆ Product Information
*For further details and product images, please check the preview page. https://www.sakazen.co.jp/page/pre_marvel/
[Available at] All Sakazen stores / Sakazen Official Online Store - Store Locator - Sakazen Official Online Store
[Product Lineup] - Short-Sleeve T-shirts Price: ¥4,950 (tax included) Sizes: X1/X2/X3/X4/X5 Designs: 4 types
- Short-Sleeve Patterned Shirts Price: ¥6,600 (tax included) Sizes: X1/X2/X3/X4/X5 Designs: 2 types
- Short-Sleeve Work Shirts Price: ¥7,700 (tax included) Sizes: X1/X2/X3/X4/X5 Designs: 2 types
- Amphibious Shorts Price: ¥5,500 (tax included) Sizes: X1/X2/X3/X4/X5 Designs: 3 types
- Cap / Reversible Hat Price: ¥4,400 (tax included) / ¥4,950 (tax included) Designs: 1 type each
◆ Comment from Katsuya Kitazaki, MD of Casual Goods Department
Sakazen Shoji will celebrate its 80th anniversary in 2026, and we are honored to release this special collection for such a milestone. What we pursued most in this development was the fusion of Sakazen's signature wide size range and original designs. We know many people have had the experience of intuitively thinking 'I want this!' but having to give up because their size wasn't available. Through this lineup, based on our mission of bringing 'Fun and Happiness for Everyone,' we hope many customers can experience the freedom unrestricted by sizing and the happy feeling the moment they put the clothes on.
◆ Project Team
Director: Katsuya Kitazaki Team Members: Yoshio Kubori / Kosuke Saito / Toshihiko Kato / Ippei Suzuki / Reina Kondo / Kohei Abe
FACT BOX
- Source: PR TIMES
- Category: New Product