What special event is Sakazen Shoji celebrating in 2026 with Under Armour?

Sakazen Shoji is celebrating its 80th anniversary with a collaboration with Under Armour.

Which brand is collaborating with Sakazen Shoji for its 80th anniversary launch?

Under Armour is collaborating with Sakazen Shoji for its 80th anniversary launch.

When will the Sakazen x Under Armour collaboration products be released?

The Sakazen x Under Armour collaboration products will be released on May 29, 2026.

Who are the official ambassadors featured in the Sakazen and Under Armour 2026 campaign?

The Saito Brothers are the official ambassadors featured in the Sakazen and Under Armour campaign.

What kind of prizes are offered in the Sakazen 80th anniversary promotion with Under Armour?

The promotion includes signed merchandise from the Saito Brothers and discount coupons.

Sakazen Celebrates 80th Anniversary with Massive Collaboration with Under Armour

Published May 27, 2026 3:00 AM ・ Updated Jun 14, 2026 2:55 PM ・ 3 min read ・ Source: PR TIMES

Sakazen Shoji is launching original collaboration products with Under Armour on May 29, 2026, to commemorate its 80th anniversary. The launch includes a promotional campaign featuring prizes such as signed merchandise from official ambassadors, the Saito Brothers, and discount coupons.

Sakazen Shoji Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Takashi Murakami) has jointly developed original products with the Under Armour brand, for which Dome Corporation serves as the Japanese distributor. The lineup, ranging from daily casual wear to highly functional sportswear, will be available starting May 29, 2026 (Friday) at all Sakazen stores and the official online store.

By incorporating pop character prints onto Under Armour's high-functionality products in Sakazen's signature big sizes, the collaboration proposes a new take on fashion and styling.

To commemorate the launch, a limited-time giveaway campaign will be held. Customers can receive signed merchandise from official Sakazen ambassadors, the "Saito Brothers," or discount coupons valid at all Sakazen stores and the official online store.

Campaign Period: May 29, 2026 (Friday) – June 14, 2026 (Sunday)

[Campaign Details] 1. Lottery for signed goods by following official Instagram/TikTok and applying through the special website. 2. Distribution of 1,100 JPY discount coupons for purchases over 11,000 JPY upon member registration.

[Product Lineup (Sizes: 3XL/4XL/5XL/6XL)] - HAMBURGER TEE (6,930 JPY) - PIZZA TEE (6,930 JPY) - ICECREAM TEE (6,930 JPY) - GRADATION TEE (5,940 JPY) - BOTANICAL TEE (5,940 JPY) - TWOTONE TEE (5,940 JPY)

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Source: PR TIMES
Category: New Product

Sakazen Celebrates 80th Anniversary with Massive Collaboration with Under Armour

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