Announcement of Sequential Switch to New Labels with JW Logo Mark

Sakurao Brewery and Distillery Co., Ltd. (1-12-1 Sakurao, Hatsukaichi City, Hiroshima Prefecture; Representative Director and President: Koichiro Shirai) announced that it will sequentially switch to new label designs featuring the JW (Japanese Whisky) logo mark on its whisky products starting April 2026. This logo mark was established by the Japan Spirits & Liqueurs Makers Association (JSLMA) on March 27, 2025, and is granted only to products that meet the voluntary standards set by the association. The purpose is to improve the recognition of Japanese whisky both domestically and internationally, and to create an environment where customers can identify products with confidence. Our company is a member of JSLMA, and all whiskies currently manufactured (single malt whisky and blended whisky) comply with these voluntary standards. Please note that there will be no changes to the product's content or quality. We will continue to contribute to the growth of Japanese whisky and the further development of the entire industry. For details on the standards for displaying Japanese whisky on whisky products, please refer to the Japan Spirits & Liqueurs Makers Association website: https://www.yoshu.or.jp/pages/121/