Kinaxis Japan Cuts Research Time by Half and Increases Appointment Creation by 20% with 'Sales Retriever' Adoption

Sales Retriever Inc. announced that Kinaxis Japan K.K. has adopted 'Sales Retriever,' an AI service specialized for supporting enterprise customer acquisition, within its BDR team.

With this implementation, Kinaxis Japan has streamlined the preparation for approaching target companies in the manufacturing sector, including researching key personnel, identifying department names, and preparing outreach strategies. By enabling batch research across multiple companies, the time required for research per company has been reduced from approximately one hour to 30 minutes. Furthermore, by utilizing formal department names and names of specific personnel as a starting point for outreach, the company has increased appointment creation by approximately 20%.

Background of Implementation Kinaxis Japan provides cloud software for supply chain planning, serving a wide range of industries involved in manufacturing, such as high-tech, semiconductors, semiconductor manufacturing equipment, assembly manufacturing, mobility, chemicals, and pharmaceuticals. The company's BDR team divides responsibilities by industry with a limited structure. In the process, several challenges became apparent, such as the inability of overseas-originated sales databases or SNS to fully capture the department and personnel information needed to develop Japanese companies, the time consumed by checking company websites individually, and the lack of formal department names and full names required to establish connections through main phone lines or email.

Implementation Effects 1. Approximately 50% reduction in research time through batch research Through the adoption of Sales Retriever, it has become possible to research multiple companies at once to verify company information, department names, and personnel details. This allows BDR representatives to efficiently gather the necessary information to judge which companies, departments, and personnel to approach.

2. 20% increase in appointment creation through the identification of formal department names and individual names In large manufacturing companies, business sites and factories are often separated, making it difficult to understand who is responsible for what based on department names alone. With Sales Retriever, it has become easier to establish connections through main phone lines or email by utilizing formal department names and individual names as starting points. As a result, Kinaxis Japan has seen a 20% increase in appointment generation, enabling more accurate enterprise outreach even within a limited BDR structure.

Overview of 'Sales Retriever,' an AI for Enterprise Outreach Support 'Sales Retriever' is an AI service that, in addition to a database specialized for enterprise-level departments and personnel, researches contact information and business challenges of key personnel at target companies to generate hypothesis-based insights and proposal drafts. By using a research AI based on a uniquely constructed database, it is possible to create original organizational strategy maps and proposal drafts with significantly reduced hallucinations.