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Partnership with WEGO: Driving Sales and Joint Planning Centered on Convenience Store Print Service 'Nicopuri'

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 23, 2026 3:00 AM ・ Updated Jun 14, 2026 7:31 AM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Samuraisword has entered into a promotional partnership with WEGO, the operator of 'WEGO' lifestyle stores, utilizing the 'Nicopuri' convenience store print service.
By leveraging WE LABO's youth community, they aim to enhance content reach among Gen Z.

Samuraisword has entered into a promotional partnership with WEGO, the operator of 'WEGO' lifestyle stores, utilizing the 'Nicopuri' convenience store print service. By leveraging WE LABO's youth community, they aim to enhance content reach among Gen Z.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000271.000027316.html Distributor: PR TIMES
Published: May 23, 2026

Samuraisword, a company supporting corporate promotions, is partnering with WEGO, which operates approximately 190 'WEGO' lifestyle culture stores nationwide, to promote the 'Nicopuri' service. 'Nicopuri' is a printing service that utilizes a network of approximately 30,000 convenience stores nationwide, allowing users to print content from multi-copy machines.

Through this partnership, the companies will strengthen their outreach to the younger demographic using 'WE LABO [Hitokoto-monoba] Research Institute,' a youth support and youth culture research organization operated by WEGO.

Moving forward, both companies will leverage their respective strengths to expand content offered through 'Nicopuri' and provide new experiential value, aiming to further revitalize the Gen Z and youth markets.

FACT BOX

Source: PR TIMES
Category: Partnership
Products / services: WEGO / WE LABO

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 23, 2026 3:00 AM — Distributor PR TIMES
Collected　May 22, 2026 6:31 PM
AI structured & analyzed　May 22, 2026 6:47 PM
Desk-reviewed & published　May 23, 2026 3:00 AM

FAQ

What is the collaboration content between Samurai Sword Co., Ltd. and Wig Co., Ltd.?

The two companies will collaborate on promotions centered around the convenience store print service 'Nikopri', which allows content output from multi-copy machines in convenience stores.

What is 'Nikopri'?

It is a print service that utilizes the multi-copy machines in a nationwide network of approximately 30,000 convenience stores to output content.

What is the target demographic for this collaboration?

The target demographic is the Generation Z and younger market segments.

What is the role of the 'WE LABO [Human·Event·Object·Ba] Research Institute'?

It serves as a youth support and youth culture research institution operated by Wig, and through this collaboration, it will play a role in strengthening approaches to younger generations.

What are the main businesses of Samurai Sword Co., Ltd.?

Samurai Sword Co., Ltd. is a comprehensive promotion support company that operates print services using convenience store multi-copy machines, as well as video production, digital signage, exhibition decoration, SNS operation, and system development.

Cite this article — HOW TO CITE

Washin AI News Desk“Partnership with WEGO: Driving Sales and Joint Planning Centered on Convenience Store Print Service 'Nicopuri'”AI News by Washin Village（和心村）, May 23, 2026. https://aeo.idaeo.ai/ai/samuraisword-co-jp/en/news/2026-05-22-partnership-with-wego-driving-sales-and

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