High-End Wellness Brand "MIROS" to Hold POP UP at Nihonbashi Mitsukoshi Main Store Starting July 15 (Wed)

MIROS (Sancta Inc., Headquarters: Chuo-ku, Tokyo, CEO: Eita Nakagawa), a high-end wellness brand originating in Japan, will hold a POP UP event at the Nihonbashi Mitsukoshi Main Store as part of the "BE:STYLE FES. — Mitsukoshi Wellness Beauty —" event, starting July 15, 2026 (Wed). In addition to skincare, the event will feature the pre-sale of scalp & hair care items, which will be released nationwide on July 30 as MIROS's second collection.

POP UP SHOP Image

MIROS's hair care line consists of four items: shampoo, treatment, scalp serum, and hair oil. It was developed with a focus on scalp environment and hair's cystine bonds. Advanced biotechnology addresses the complex concerns of the scalp and hair that arise with aging, leading to "healthy hair with bounce, resilience, and shine." The line also features a unique blend of domestic plant extracts and refreshing, deep natural essential oils, proposing a new hair care ritual imbued with Japanese aesthetics. These are scalp & hair care items inspired by head spa treatments.

At this POP UP, in addition to limited-time purchase benefits, MIROS will also conduct its unique treatment experience sessions. Experience MIROS's skincare and hair care, formulated with "PIKIÄ® (Pikiä)3," a proprietary ingredient, 100% identical to human skin micro-molecular collagen2, and the first in Japan*1 to be adopted by luxury spas worldwide. Under the brand concept of "NATURE DECODED: Beautifying All Time," please experience the new wellness offered by MIROS.

(MIROS Hair Care Line: From left, Scalp Serum, Radiance Oil, Infusion Shampoo, Resilience Treatment)

Nihonbashi Mitsukoshi MIROS POP UP Event Details

Venue

Nihonbashi Mitsukoshi Main Store, Main Building 1F

Within the "BE:STYLE FES. — Mitsukoshi Wellness Beauty —" venue

Period

July 15, 2026 (Wed) – July 21, 2026 (Tue) 10:00 AM – 7:30 PM

Products for Sale

MIROS scalp & hair care products, skincare products

* Purchase Benefits*4

1 For the first 100 customers purchasing Serum 8 (25mL), receive 2 mini bottles

(2 items from Lotion 20mL, Emulsion 14mL, Cream 4g)

2 For the first 100 customers purchasing Serum 8 (55mL), receive 3 mini bottles

(3 items from Lotion 20mL, Emulsion 14mL, Cream 4g)

* MIROS Discovery Treatment Experience Session

Try the brand's unique treatment supervised by Ryoya Ikeno, who is supported by leading figures both domestically and internationally. This is an all-hand treatment experience that uses MIROS products luxuriously and leads to a firm, radiant skin impression through a proprietary method.

Date: July 19 (Sun) 111:30 AM – 12:00 PM 9:30 PM – 2:00 PM 33:30 – 4:00 PM 45:30 – 6:00 PM

Content: 30-minute treatment, starter kit

Price: ¥19,800

Reservation Method: Via Nihonbashi Mitsukoshi Main Store reservation system https://livepocket.jp/e/cki71

The Science of Beauty Starting from the Scalp — MIROS Scalp & Hair Care

The core of the hair care line is the micro-molecular collagen2 "PIKIĮ3" developed by MIROS's partner, Cambrium Inc. (Berlin, Germany). This proprietary ingredient, created through molecular design concepts and precision fermentation technology, has an amino acid sequence 100% identical to human skin and is a 100% vegan material that does not use animal-derived ingredients. "PIKIĮ3," which is also used in MIROS's skincare line, has been incorporated into all items with a focus on cystine bonds. Cystine bonds are the bonds that form hair keratin and are the internal structure of hair related to waviness and dryness. "PIKIĮ3" moisturizes the hair's interior while conditioning the hair and scalp environment.

Additionally, carefully selected domestic plant-derived ingredients*5, such as Sakura (Somei Yoshino leaf), Yuzu fruit, and Tea leaf, which have been cherished in Japan for a long time, are blended in multiple ways according to product characteristics. The treatment and hair oil contain rare Yabu Tsubaki oil*6 from Kakarajima, Saga Prefecture, obtained through cold-pressing.

Scalp & Hair Care Product Overview

Guides you to healthy hair with bounce and shine through four steps: "PRIMER → BOND → CATALYST → HALO."

Product Name: Infusion Shampoo 〈Shampoo〉

Role: PRIMER (Primer) A scalp and hair environment that is conditioned with every wash.

Fine, dense foam gently envelops the scalp and hair, thoroughly removing sebum and dirt. Plant-derived scalp conditioning ingredients*5, including Scutellaria Baicalensis Root Extract, and advanced beauty ingredient "PIKIĮ3" condition the scalp environment with every rinse.

Volume: 400mL Tax-inclusive Price: ¥6,600

PIKIĮ3 content: Less than 1%

Product Name: Resilience Treatment 〈Treatment〉

Role: BOND (Bond) Deeply satisfying hair.

"PIKIĮ3" enhances the internal density of the hair, repairing waviness and dryness. With a rich yet feather-light texture, it leads to supple hair with moisture and shine. Contains rare Yabu Tsubaki oil*6 from Kakarajima, Saga Prefecture. Applying to hair after shampooing and leaving for a few minutes before rinsing will provide deeper hydration.

Volume: 250g Tax-inclusive Price: ¥6,930

PIKIĮ3 content: Less than 1%

Product Name: Infusion Shampoo & Resilience Treatment Set

A set of Infusion Shampoo (400mL) and Resilience Treatment (250g). Conditions the scalp environment from daily bath time, leading to supple hair with moisture and shine.

Normally ¥13,530 for both, offered as a set price.

Tax-inclusive Price: ¥11,000

Product Name: Scalp Serum 〈Scalp Serum〉

Role: CATALYST (Catalyst) Abundant moisture, resilient and voluminous hair.

"PIKIĮ3," with an amino acid sequence 100% identical to human skin, is formulated with a focus on scalp collagen density. It moisturizes the dry scalp by layering plant-derived ingredients*5 such as Scutellaria Baicalensis Root Extract and Panax Ginseng Root Extract. Apply directly to the scalp after towel-drying after washing. Massaging it in helps create a foundation for healthy hair.

Volume: 45mL Tax-inclusive Price: ¥11,000

PIKIĮ3 content: 2%

Product Name: Radiance Oil 〈Hair Oil〉

Role: HALO (Halo) A veil of light to adorn.

A hair oil that achieves both moisture and shine through the penetration of two layers of beauty ingredients. It leads to supple hair that you'll want to touch without feeling sticky. In addition to "PIKIĮ3," it contains amino acids that make up hair and rare Yabu Tsubaki oil*6 from Kakarajima, Saga Prefecture. Can be used on both wet and dry hair, and applying before drying leads to a manageable finish.

* Please shake well before use.

Volume: 55mL Tax-inclusive Price: ¥6,600

PIKIĮ3 content: 1%

"YUGEN" Fragrance that Opens the Senses

MIROS interprets fragrance as a "ritual that appeals to the senses." The unique fragrance "YUGEN (Yuzuru)" was developed with fragrance director Yukiko Koizumi to elevate daily bath time into a high-quality wellness experience. A refreshing citrus centered on Yuzu is joined by the scent of "Davana," a flower considered sacred in India, creating a harmonious blend with woody depth.

【Fragrance Accord】

Citrus: Yuzu, Lemon, Orange, Bergamot, Mandarin

Floral: Davana 〈Sacred essential oil in India〉, Rose Geranium

Woody: Eastern Red Cedar, Camphor, Canary Wood, Litsea Cubeba Fruit

Sales Schedule

* Pre-sale at Nihonbashi Mitsukoshi Main Store from July 15, 2026 (Wed) to July 21, 2026 (Tue)

* Reservations begin on the MIROS official online store on July 15, 2026 (Wed)

* Release at Isetan Shinjuku Store, Main Building B2F Isetan Beauty Apothecary on July 29, 2026 (Wed)

* Nationwide release on July 30, 2026 (Thu) (MIROS Omotesando / Official Online Store)

"MIROS" Official Online Store: https://miros.jp/

"MIROS" Official Instagram: https://www.instagram.com/miros_tokyo

About the Founder of MIROS

CEO Eita Nakagawa

Born in Sapporo, Hokkaido. Moved to the United States in childhood. During his youth, he belonged to a national-level soccer club team and experienced overseas tours, growing up in an international environment. Studied business at Babson College, which is globally recognized for its entrepreneurship education, and gained practical experience through internships at investment funds and starting an apparel business while still a student.

Founded Sancta Inc. in 2025 and launched "MIROS."

About Cambrium Inc.

Cambrium is a biotechnology company based in Berlin, Germany. Based on structural biology and synthetic biology, it specializes in molecular design using AI and molecular imaging to develop next-generation high-performance biomaterials and protein ingredients. The company's technology is globally recognized, receiving investment from Google's AI-related fund, research support from the EU and the Berlin Investment Bank (IBB), as well as multiple international awards and patents.

Notes:

*1 Based on facts from the raw material supply agreement between Sancta Inc. and Cambrium Inc. (Germany), the manufacturer of PIKIÄ® (as of January 2026)

*2 Indication based on physical characteristics as a cosmetic ingredient

*3 sh-Polypeptide-47 / Recombinant Human Polypeptide-47

(Yeast-derived vegan ingredient, hair and scalp conditioning ingredient)

*4 For details, please inquire at the store. Available while supplies last.

*5 Scalp conditioning ingredients: Somei Yoshino Leaf Extract, Yuzu Fruit Extract, Mugwort Leaf Extract, Tea Leaf Extract, Lithospermum Erythrorhizon Root Extract

*6 Hair conditioning ingredient / Emollient ingredient: Camellia Japonica Seed Oil

▼ Inquiries regarding this press release

MIROS PR Secretariat (Contact: Asumi Lund): [email protected]

Miyabi Brand Communications (Contact: Akiko Otaka): [email protected]

▼ Product Inquiries

MIROS Customer Support Center: 0120-332-258 (Toll-free)

Reception Hours: Weekdays 9:00 AM – 5:00 PM (Excluding Saturdays, Sundays, public holidays, and year-end/New Year holidays)

E-mail: [email protected]

▼ Operating Company

Sancta Inc. 2-3-9 Hachobori, Chuo-ku, Tokyo 104-0032 H1O Hachobori