SDRS Corporation (HQ: Sumida-ku, Tokyo; President: Masaya Mori; hereinafter "SDRS") is pleased to announce that it has signed a "Comprehensive Partnership Agreement" with Maebashi City, Gunma Prefecture, on Monday, May 25, 2026, to promote collaborative activities by effectively utilizing mutual resources.
Background and Purpose
SDRS has consistently engaged in community-rooted activities in Maebashi City, where it houses its major production base, such as hosting factory tours for next-generation development and conducting regional cleanup initiatives. Additionally, the company is a significant local employer, contributing to the revitalization of the regional economy.
Through this agreement, SDRS will further strengthen its collaboration with Maebashi City, becoming a more deeply rooted presence in the area and contributing to attractive town development and improved citizen services by responding promptly and appropriately to local challenges.
Areas of Collaboration
Both parties will coordinate and cooperate on the following items: (1) Health promotion (2) Revitalization of local society (3) Revitalization of regional industry (4) Improvement of welfare services (5) Safe and secure town development (6) Sound development of children (7) Environmental conservation (8) Dissemination of municipal information (9) Disaster prevention (10) Other matters agreed upon by both parties
※Specific implementation details for each item will be decided through consultation with Maebashi City as needed.
Specific Initiatives
1. City Promotion (Regional Revitalization)
SDRS is conducting city promotion in connection with the original anime "Maebashi Witches," set in Maebashi City. As part of this, a "fan-activity sales trailer house" equipped with retail functionality has been exhibited at Rakkodo Maebashi Park since May. This project aims to recreate the world of the anime in reality, creating a fan interaction hub and proposing new ways to utilize public spaces and future images of regional development.
Due to positive reception, the exhibition period has been extended, and based on this agreement, a pilot program for merchandise sales will commence on Saturday, May 30, 2026. Please note that business hours will be irregular during the pilot, and sales schedules will be posted on the company's website "Notice" section and official X account.
Exhibition/Operation Period: Through the end of June 2026 Merchandise Sales Start: Saturday, May 30, 2026
Through these efforts, the company aims to attract tourists from outside the city (creating related populations) and provide a place for residents to "gather," thereby revitalizing the regional economy through entertainment.
2. Heatstroke Prevention (Safe and Secure Town Development)
As a heatstroke prevention measure, SDRS installed the "TRUSCO Personal Cooling Box 'Do-hiemon BOX'," which it manufactures, in the lobby of Maebashi City Hall on May 25.
This product provides direct cooling with cold air as low as 5°C. It requires no construction, runs on a standard 100V power supply, and enables efficient cool-down in a short time. Its installation will provide a safe and comfortable environment for visitors and staff at the City Hall, contributing to the prevention of health issues during the summer.
SDRS will continue to utilize its unique technical capabilities to provide multifaceted and practical support toward realizing Maebashi City’s vision, "Where good things grow."
FACT BOX
- Source: PR TIMES
- Category: Partnership