Photo Studio Palette, operated by Sankei Studio (Headquarters: Asahikawa, Hokkaido), has released a new service called the 'Making Photo Option' for Shichigosan, baby, and kids commemorative photo shoots. This service documents the entire behind-the-scenes process—including outfit selection and hair/makeup—with professional photography, delivering 20 additional shots in a documentary style.

Capturing the Precious Moments Behind the 'Cute Poses'.

Commemorative photography has traditionally focused on capturing the 'perfect moment' with the subject posing for the camera. However, many mothers have shared real feedback such as, 'The face my child makes while choosing costumes or the nervous gesture during their first makeup session is what truly looks like them,' and 'I wanted the studio's professional quality to capture those moments, not just my smartphone.' Focusing on these latent needs, Photo Studio Palette is providing a new value that encapsulates not just the posed photos (records) but the time spent together as a family (memories).

Three Key Features of the 'Making Photo Option':

1. Professional Snaps of 'Family Off-shots': Capture the warm atmosphere and natural interactions as parents gently help their children adjust to unfamiliar dresses and kimono.

2. Real Expressions of Tension and Excitement: Capture the 'live' expressions of children—the shy smiles as blush is applied or the grown-up faces when wearing lipstick—moments that aren't seen in formal commemorative portraits.

3. Significant Value: 20 Additional Handpicked Cuts: In addition to standard plan data, 20 luxury documentary-style photos are provided, allowing families to relive the day's story together at home.

Resonating with the 'Process Economy' and 'Experience Value' Sought by Modern Mothers:

With the spread of social media, mothers in their 20s and 30s increasingly value not just finished products, but the 'process' and 'story' leading up to them. This new option proposes a new approach to studios: 'Going to the photo studio itself becomes an unforgettable, premium entertainment experience for the family.'

Service Summary: Name: Making Photo Option Price: 6,050 yen (tax included) Eligibility: Customers using the 'Light Plan' or higher at Photo Studio Palette Contents: Behind-the-scenes snap photos (20 additional cuts) including costume selection, changing, and hair/makeup. Available at: All Photo Studio Palette and Palette+plus locations.

FACT BOX

  • Source: PR TIMES
  • Category: New Product