The setting for this shoot is the 'Nishino Ryokudo,' a popular cherry blossom spot in Sapporo's Nishi Ward. In spring, the blooming cherry blossoms gently decorate the path, providing a location that makes a special milestone like school entrance feel even more impressive.
The pride of the moment wearing a school backpack (randoseru). The slightly mature expression mixed with remaining childish smiles. We captured the atmosphere that can only be preserved 'now,' as the child grows slightly, along with the nature of spring.
[Soft Main Visual Wrapped in Cherry Blossoms] The newly released main visual captures a girl's natural smile with a backpack, set against a backdrop of full-blooming double-flowered cherry blossoms. The soft, out-of-focus cherry blossoms in the foreground create a cinematic, transparent worldview. The gentle light unique to spring illuminates the skin, delicately expressing the hopeful timing of school entrance.
Instead of striking poses for the camera, the photography focuses on moments of spontaneous laughter and the innocent expressions shown while walking. The result is a photo that naturally conveys the child's true character, rather than a staged commemorative picture. Furthermore, by pairing light gray outfits with an ivory backpack, the tones are unified into a soft look that makes the pink of the cherry blossoms stand out. The visual feels light, spring-like, and elegantly sophisticated.
[Sub-visuals Conveying 'Movement' Unique to Location Shoots] For the sub-visuals, we selected scenes of walking through the cherry blossom path. The sight of turning back while wearing a backpack naturally conveys excitement and anticipation for the new life beginning. The 'flow of air' and 'sense of the season,' which are difficult to express in a studio, are among the attractions of location photography. With cherry blossoms spreading throughout the background and depth of field, the cuts capture the essence of spring in Sapporo. Moreover, the contrast between the soft greenery unique to Nishino Ryokudo and the cherry blossom color makes the backpack-wearing look more impressive. We aimed for a worldview that one would want to keep as a 'spring memory of the family,' not just an entrance ceremony photo.
[Looking Forward to 'Next Spring' Starting Now] In recent years, requests to 'take photos with cherry blossoms' for school entrance have been increasing annually, and the popularity of spring location shoots is rising. Especially since the blooming season is limited, we receive many inquiries from early stages every year. This visual release is intended for families to view as a 'shooting image for next spring.' Whether you want a specific atmosphere, to capture a natural smile, or to record memories in scenery typical of Sapporo's spring, Palette PHOTO FACTORY Nishi continues to propose location photography that values the sense of the season.
FACT BOX
- Source: PR TIMES
- Category: Event