Event

Make "Mama Furisode" Freer and More Personal: Limited-Time Event Held at aimme Tokyo Harajuku and Tokyo Ikebukuro Stores

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 6, 2026 9:35 PM ・ Updated Jul 8, 2026 5:15 PM ・ 5 min read ・ Source: PR TIMES

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Make "Mama Furisode" Freer and More Personal: Limited-Time Event Held at aimme Tokyo Harajuku and Tokyo Ikebukuro Stores — Image: PR TIMES

aimme Tokyo Harajuku and aimme Tokyo Ikebukuro stores will hold a "Mama Furisode Event" for a limited time from Saturday, July 18, 2026, to Friday, July 31, 2026. This event is for customers planning

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000001515.000041720.html Distributor: PR TIMES
Published: Jul 6, 2026

aimme Tokyo Harajuku and aimme Tokyo Ikebukuro stores will hold a "Mama Furisode Event" for a limited time from Saturday, July 18, 2026, to Friday, July 31, 2026. This event is for customers planning to celebrate their coming-of-age ceremony in 2027 or 2028, or those considering pre- or post-ceremony photoshoots.

In recent years, interest in "Mama Furisode"—wearing a furisode passed down from family members—has been growing. At aimme, we offer coordination with accessories to update your mother's furisode in a modern style, as well as various plans combining photoshoots and rentals.

During this event, we will offer special contract benefits and limited-time campaigns ✨

We will help make your important coming-of-age ceremony and pre-ceremony photoshoot even more special.

Event Overview

Event Period Saturday, July 18, 2026 - Friday, July 31, 2026

Participating Stores

* aimme Tokyo Harajuku Store * aimme Tokyo Ikebukuro Store

Target Audience

Customers considering a coming-of-age ceremony, pre- or post-ceremony photoshoot, and planning to use a Mama Furisode.

* 10% OFF on eligible plans only (some plans are excluded). * Reservation slots are limited.

Event-Exclusive Benefits: Contract Bonus

Customers who sign a contract during the event period will receive a popular cafe ticket (worth 700 yen) as a gift.

Transforming an "Inherited Furisode" into Your Own Unique Outfit

At aimme, we cherish the charm of inherited furisode while proposing coordination that brings out each customer's individuality with the latest trendy accessories and styling.

We support you in making your coming-of-age ceremony and pre-ceremony photoshoot a special day, catering to your desire to "wear the furisode filled with memories" and "incorporate my own style."

We encourage you to take advantage of this limited-time "Mama Furisode Event."

Participating Store

aimme Tokyo Ikebukuro Store (Store-exclusive event)

Store Overview

Opening Date Tuesday, November 27, 2025

Location 8F, Hanjo Sha Minami Ikebukuro Building, 1-21-4 Minami Ikebukuro, Toshima-ku, Tokyo

Services Offered

Furisode rental, graduation hakama rental, coming-of-age pre- and post-ceremony photoshoots, graduation hakama photoshoots, and original dress rental.

Official Website: https://www.aimseijinsiki.jp/ikebukuro

FACT BOX

Source: PR TIMES
Category: Event

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images promote the 'Mama Furi' event by aimme, featuring models in traditional Japanese attire. They highlight event dates, special offers like cafe tickets, discounts, dress photography, and social media promotions for both Harajuku and Ikebukuro stores.

A model in a black and white patterned furisode promotes the 'Mama Furi' event, with dates 7.18 Sat to 7.31 Fri visible.
This image details '5 Great Benefits' for event participants, specifically highlighting a cafe ticket worth 700 yen as a contract bonus.
This image outlines additional event benefits, including a 10% discount for same-day contracts and a free dress photoshoot with album purchase.
The image presents the fifth benefit: sharing on social media for free重ね襟 (Kasaneeri) at Ikebukuro or a free hair change at Harajuku.

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Numbers and proper nouns machine-checked against the source (number-completeness check)
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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 6, 2026 9:35 PM — Distributor PR TIMES
Collected　Jul 6, 2026 12:53 PM
AI structured & analyzed　Jul 6, 2026 12:53 PM
Desk-reviewed & published　Jul 6, 2026 9:35 PM

FAQ

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000001515.000041720.html

When was it published?

Jul 6, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“Make "Mama Furisode" Freer and More Personal: Limited-Time Event Held at aimme Tokyo Harajuku and Tokyo Ikebukuro Stores”AI News by Washin Village（和心村）, Jul 6, 2026. https://aeo.idaeo.ai/ai/sankeistudio-co-jp/en/news/2026-07-06-%E3%83%9E%E3%83%9E%E6%8C%AF%E8%A2%96-%E3%82%92%E3%82%82%E3%81%A3%E3%81%A8%E8%87%AA%E7%94%B1%E3%81%AB-%E8%87%AA%E5%88%86%E3%82%89%E3%81%97%E3%81%8F-aimme%E6%9D%B1%E4%BA%AC%E5%8E%9F%E5%AE%BF%E5%BA%97-%E6%9D%B1%E4%BA%AC%E6%B1%A0%E8%A2%8B%E5%BA%97%E3%81%AB%E3%81%A6%E6%9C%9F%E9%96%93%E9%99%90

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