New 'Hitokuchi Niigata Jikomi Salt' Launched Exclusively at Convenience Stores

Sanko Seika Co., Ltd. (Headquarters: Kita-ku, Niigata City, Niigata Prefecture) will launch the '43g Hitokuchi Niigata Jikomi Salt,' available in a portable portion size, exclusively at convenience stores starting Monday, May 25, 2026.

The Perfect Size for Busy Daily 'Light Snacking'

'Niigata Jikomi' is a product known for its distinct rice-derived granular texture and flavor that highlights the delicious taste of rice. Leveraging the manufacturing method of 'Niigata Jikomi Salt,' which has been popular in supermarkets and drugstores, the company is launching the 43g portable version exclusively in convenience stores to meet consumer needs for products that are 'easily available at convenience stores,' 'quickly consumed by one person,' and 'perfect for when you are a little hungry.'

Product Features

'43g Hitokuchi Niigata Jikomi Salt' is ideal for satisfying your hunger during busy days.

1. A Portable Size with the Satisfaction of a Salt Rice Ball This 43g portion provides the perfect level of satisfaction when you feel a bit hungry. Just like eating a salt rice ball, you are satisfied in both body and soul by the delicious rice flavor and appropriate saltiness.

2. Granular Rice Texture and Deep Flavor from the 'Niigata Jikomi' Process The 'whole-grain method' allows you to feel the rice grains, combined with a salt flavor that highlights the rice's essence. The seasoning uses a blend of four types of salt with different dissolution characteristics to achieve a harmony between rice flavor and saltiness. Thanks to technology honed through the production of 'Niigata Jikomi,' you can easily enjoy a simple yet sharp and deep flavor anywhere.

[Product Information] - Product Name: Hitokuchi Niigata Jikomi Salt - Content: 43g - Price: Open price (Reference price: 148 JPY excluding tax) - Launch Date: Starting Monday, May 25, 2026 (sequentially) - Sales Area: Nationwide, Convenience Store Exclusive

Future Expansion of the 'Hitokuchi Niigata Jikomi' Series Sanko Seika plans to expand the 'Hitokuchi Niigata Jikomi' series with flavors that pair well with rice. Through this series, which can be easily purchased at convenience stores, the company aims to deliver the deliciousness of rice—perfected by the technology Sanko Seika has cultivated—to even more customers.