SANYOCOAT 80th Anniversary Special: Launching an Embroidered Trench Coat Featuring Floral Cutwork

Sanyo Shokai's coat-specialty brand, 'SANYOCOAT,' celebrates its 80th anniversary this year. Marking this milestone, the brand has launched the 'Embroidery Trench Coat,' which features floral cutwork embroidery on the classic '100-Year Coat' gabardine fabric. The fabric was processed by an embroidery lace factory in Ishikawa Prefecture with 60 years of history, and the coat was meticulously sewn at Sanyo Sewing's Aomori Factory (Shichinohe-cho, Aomori Prefecture). The coat retails for 330,000 yen (tax included) and is available at select stores and the official online store.