Tokyo's Business Scene Transformed by Hairstyle: Shinjuku's First Thinning Hair Specialty Barber 'SARUTAHIKO' Arrives in Nishi-Shinjuku on April 3rd.

SARUTAHIKO Co., Ltd. (Location: Shinjuku-ku, Tokyo, Representative Director: Yoshikazu Sasaki) will grand open 'Thinning Hair Specialty Barber SARUTAHIKO Shinjuku Store' in Nishi-Shinjuku on April 3, 2026 (Tuesday). In anticipation of the opening, a pre-opening will be held from March 17 (Tuesday), and reservations will begin to be accepted.

In April, at the start of the new fiscal year, in Nishi-Shinjuku, one of Japan's leading business districts where executives with a high awareness of grooming gather, we are merging "shaving techniques unique to barbershops," which "beauty salons" have not been able to delve into, with "haircuts specialized for men with thinning hair." We will transform Tokyo's business scene from hairstyles, designing the "first impression" to forge a path in life, such as building trust in business negotiations and finding opportunities in matchmaking.

Hair thinning is a physiological phenomenon affecting 1 in 4 men; it doesn't need to be treated as taboo.

To date, many approaches to hair thinning have been complementary, focusing on "hiding" or "increasing" hair, which negates the current situation. However, the world is too fixated on whether someone is thinning or not, and fails to notice the inherent charm of the individual.

While hair thinning may be a negative factor for many, it's not something everyone needs to feel self-conscious about. Regardless of hair thinning, we pursue haircuts specialized for men with thinning hair by maximizing the customer's bone structure, hair texture, and personal atmosphere, making millimeter-precise adjustments to bring out their charm. We create "stylish styles that are true to oneself," making clients look forward to seeing themselves in the mirror and walk the streets with confidence.

Three Commitments of Thinning Hair Specialty Barber SARUTAHIKO Shinjuku Store

1. A Safe and Secure "Fully Private Room, Reservation-Only" Space

Image design of a private room

Located on the 6th floor of a building in Nishi-Shinjuku, the store features fully private rooms for all seats and operates on a reservation-only basis. We provide a relaxing environment where clients can face their own charm in a safe and secure setting, without encountering other customers.

2. A Team of Professionals Specializing in Men with Thinning Hair

Our staff consists solely of specialists who have a deep understanding of the characteristics of thinning hair, hair flow, and facial structures. This is not just a place to get a haircut; professionals with advanced skills and knowledge specialized in thinning hair will bring your ideal style to life.

3. Creating a "First Impression" Specialized for Men with Thinning Hair, Unique to Barbershops

By combining shaving (face shave) and eyebrow design, which are not offered in beauty salons, we maximize cleanliness. We will produce you as a "man who is chosen at first glance" not only for business trust but also for private life and matchmaking.

Store Information

Store Name

Thinning Hair Specialty Barber SARUTAHIKO Shinjuku Store

Address

602 Nishimura Building, 7-10-10 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023

Access

5-minute walk from JR 'Shinjuku Station' 2-minute walk from Toei Oedo Line 'Shinjuku-Nishiguchi Station'

Grand Opening

April 3, 2026 (Friday) from 12:00 PM

Phone Number

03-6800-8696

Official Website

https://sarutahiko.salon/shinjuku/

About the Operator: About SARUTAHIKO Co., Ltd.

SARUTAHIKO (Sarutahiko) Logo

Led by Representative Director Yoshikazu Sasaki, this is a team of barbers specializing in thinning hair with the mission of "designing a first impression that leverages a person's strengths." With their unique cutting theory, they help many men bring out their inherent charm and support them in confidently succeeding in society.

Company Name

SARUTAHIKO Co., Ltd.

Representative Director

Yoshikazu Sasaki

Head Office Address

602 Nishimura Building, 7-10-10 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Business Description

Barber services, hair design, and scalp care provision

Inquiries Regarding This Matter (Information for Media Representatives Only)

【Invitation for Interviews and Filming】

SARUTAHIKO Shinjuku Store is accepting interviews and filming requests from media representatives and influencers for the grand opening. During the period before and after the opening, we will provide opportunities for direct coverage of actual haircut models receiving treatments, as well as our unique cutting techniques and impression design process. Please feel free to contact Tomohisa Takai by phone or email to arrange a schedule and discuss details. We will respond promptly.

Contact Person: Tomohisa Takai

Phone Number: 03-6800-8696

Email Address: [email protected]