Release of 'Golden Curry Powder Roux' Web Commercial & PR Event Featuring Yo Yoshida

S&B Foods Inc. released a web commercial on April 6 for the Golden Curry 60th-anniversary commemorative product, 'Mastering the Golden Aroma: Golden Curry Powder Roux Medium Hot.' At the 'Golden Curry 60th Anniversary Presentation' held on the same day, actor Yo Yoshida, who narrated the commercial, appeared as a guest to build up excitement for the promotion.

'Mastering the Golden Aroma: Golden Curry Powder Roux Medium Hot' Web Commercial This is a web commercial communicating the appeal of the 'Mastering the Golden Aroma: Golden Curry Powder Roux Medium Hot' launched this February. The narration is provided by actor Yo Yoshida.

<Video Content> As children leave the nest and families start their new lives, the commercial expresses family bonds and the deliciousness of the product through making curry using the 'Golden Curry Powder Roux,' which is also suitable for small-portion cooking. Video URL: https://youtu.be/GY99VAfnaBQ

New versions of the three already-released 'Golden Curry Apartment Edition' commercials, featuring Yo Yoshida's narration, are also currently available. 'Golden Curry Apartment Edition' 'Mild Edition' Video URL: https://youtu.be/Mqo50OEuj1Q 'Medium Hot / Hot Edition' Video URL: https://youtu.be/9toZm2hWgLM 'The Spice Edition' Video URL: https://youtu.be/GCXra0pltec

Report on the 'Golden Curry 60th Anniversary Presentation' Held on April 6 At the 'Golden Curry 60th Anniversary Presentation' held on April 6, actor Yo Yoshida, who has appeared in the brand's commercials since 2015, was invited as a guest. The appeal of Golden Curry, which has built a long history, and the new product launched for the 60th anniversary, 'Mastering the Golden Aroma: Golden Curry Powder Roux Medium Hot,' were introduced through talk sessions and a cooking demonstration.

Regarding her long-term appearances in the commercials, Yoshida commented, 'Considering 60 years in terms of a human life, it's a very long history. I feel extremely honored to have been part of it for over 10 of those years,' expressing her deep attachment to the brand. Regarding the currently airing commercial she narrated, she touched upon how each product lineup has its own family episode, saying, 'I think it's a commercial where you can feel the aroma of curry unique to each family,' conveying a worldview that viewers can enjoy by seeing themselves in it.

In the second half of the presentation, a cooking demonstration using the new product was held. Yoshida was surprised by how easy the powder roux was to use, commenting, 'It dissolved incredibly easily. It was so fast I wondered if I had even put it in.' After tasting the finished curry, she expressed the deliciousness unique to the powder roux: 'It is smooth and light, but also has depth, and the mouthfeel is very good.' Furthermore, in a flip-board talk session themed 'Commitment to making the work shine,' she answered about her commonality with Golden Curry: 'I cherish an "adventurous spirit" to tackle new things without getting discouraged, with the belief that I have more room to grow and possibilities.' She shared that her attitude of continuing to evolve while taking on challenges overlaps with the Golden brand.

About 'Mastering the Golden Aroma: Golden Curry Powder Roux Medium Hot' This is a special Golden Curry powder roux adopting our proprietary 'Powder Roux Method' that enhances the aroma of spices and the deliciousness of the ingredients. We were thoroughly particular about the 'Golden Aroma' woven by 35 types of spices and herbs.

<Three Commitments Creating the Special Aroma> 1. The spice composition ratio per serving is approximately 1.5 times that of the solid roux 'Golden Curry Medium Hot.' 2. In the manufacturing process, the timing of mixing spices and herbs is divided into two. Cardamom, coriander, and cumin, whose aromas are brought out through strong roasting, are added later so that the spice aroma is transmitted directly. 3. It uses 5 types of spices and oil whose aromas are drawn out through tempering (*1). *1 A standard cooking technique in Indian curry where whole spices are fried in oil to transfer the aroma to the oil.

<Appeal of Powder Roux> 1. It dissolves easily and doesn't become lumpy, leading to shorter cooking times. 2. Because it has less fat and oil (*2), the aftertaste is light, and washing the used plates and pots is easy. *2 Compared to 1 serving of the solid roux 'Golden Curry.' 3. 2 servings x 4