S&B Foods Releases Web CM for 'Golden Curry Powder Roux' and Holds PR Event with Yoh Yoshida

S&B Foods Inc. launched a web commercial for 'Kiwameru Ogon no Kaori Golden Curry Powder Roux Medium Hot' on April 6, 2026. This product is a 60th-anniversary commemorative item for Golden Curry. A 'Golden Curry 60th Anniversary Commemorative Presentation' was held on the same day, where actress Yoh Yoshida, who narrates the CM, appeared as a guest. The web CM highlights the product's appeal, focusing on family connections and taste through small-batch cooking. Yoh Yoshida also narrates new versions of the 'Golden Curry Mansion' CM series. During the presentation, Yoshida, who has been in Golden Curry CMs since 2015, discussed the brand's history and the new product. She praised the powder roux for its ease of dissolution and light yet deep flavor. The new product features a unique 'powder roux manufacturing method,' 35 spices and herbs, with a spice composition ratio approximately 1.5 times that of the solid roux. It uses a two-stage spice mixing process and five tempered spices and oils. Benefits include quicker cooking, lighter aftertaste due to less oil, and easier cleanup.