~SBI Life's 10th Anniversary Project Part 1~ Special 10th Anniversary Page Released

SBI Life Insurance Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Hidenori Shinohara; hereinafter "SBI Life") is celebrating its 10th anniversary this year since commencing product sales in 2016. To commemorate this milestone, as "SBI Life's 10th Anniversary Project Part 1," we have launched a "10th Anniversary Special Page" (hereinafter "this page") on July 7, 2026 (Tue).

We sincerely thank our customers for their support over the past 10 years.

We will continue to thoroughly implement customer-centricity, strive to maximize customer loyalty and improve LTV (Customer Lifetime Value), and aim for further growth.

This page looks back on our company's journey and significant initiatives to date, while also communicating our aspirations and vision as a partner supporting our customers' "lives where they can take on challenges." Furthermore, key indicators such as the growth performance of online applications and satisfaction with insurance premiums are presented in an easy-to-understand infographic format, allowing you to visually confirm our initiatives and achievements.

▼ For details, please visit the special page.

https://www.sbilife.co.jp/lp/SBILife_10th_anniversary_2000292.html

In addition, preceding the "SBI Life 10th Anniversary Project," we are holding a "10th Anniversary Premium Campaign."

10th Anniversary Premium Campaign Underway

We have been holding the 10th Anniversary Premium Campaign since April 1, 2026 (Wed).

We will be giving away "Luxury Accommodation Gifts," "Domestic Wagyu Beef Gifts," "BALMUDA Toasters," and "Disaster Preparedness Catalog Gifts" to 13 lucky winners, so please apply.

【Campaign Period】

April 1, 2026 (Wed) - September 30, 2026 (Wed)

【How to Apply】

1. Apply for a brochure request 2. Register basic information after receiving a quote 3. Apply for an insurance product

Furthermore, for those who "newly apply for an insurance product online and complete the contract," we will give away one "【Take-out Only】Free Exchange Ticket for One of 7 Types of Häagen-Dazs (373 yen incl. tax)" per contracted insurance product.

▼ For campaign details, including the lineup of prizes, please visit the URL below.

https://www.sbilife.co.jp/lp/SBILife_campaign_2000202.html

※ For details on campaign eligibility and precautions, please check the special website.

Additionally, "SBI Life's 10th Anniversary Project Part 2" plans to offer free distribution of LINE stickers featuring SBI Life's official character, "Subii-kun."

Official Character "Subii-kun" LINE Stickers Planned for Free Distribution

Starting July 14, 2026 (Tue), we plan to distribute LINE stickers of SBI Life's official character "Subii-kun" for a limited time and on a first-come, first-served basis. We have prepared easy-to-use stickers for daily life, filled with Subii-kun's adorable expressions and gestures. You can use them for free by adding SBI Life's official LINE account as a friend.

【How to Use the Official LINE Account】

1. "Add Friend" from our company's homepage (https://www.sbilife.co.jp/) 2. Search for "SBI Life" within the LINE app and "Add Friend" 3. "Add Friend" via QR code

<Contact Information Regarding This Matter>

SBI Life Insurance Co., Ltd. Marketing Department

TEL: 03-6229-0917