~SBI Life's 10th Anniversary Campaign Part 2~ Limited-Time Free Distribution of Official Character 'Subikun' LINE Stickers

SBI Life Insurance Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Hidenori Shinohara; hereinafter "the Company") is pleased to announce the limited-time free distribution of LINE stickers featuring its official character "Subikun" starting Tuesday, July 14, 2026, in celebration of the 10th anniversary of product sales within the SBI Group.

These stickers feature Subikun's adorable expressions and include greetings and reactions suitable for everyday conversations, making them perfect for casual communication.

Please feel free to use them when chatting with family and friends.

How to Download

The stickers can be downloaded by adding the official SBI Life LINE account as a friend.

【1】For First-Time Users (Adding as a Friend)

Scan the following QR code with your smartphone or access the download URL.

Tap on "Add Friend & Download for Free" displayed on the screen to add the account and download the stickers.

【2】For Existing Friends

Scan the following QR code with your smartphone or access the download URL.

Tap on the "Download" button displayed on the screen to claim the stickers directly.

※You can also download the stickers directly via links included in LINE messages sent by the company.

【Download URL】

Click here

※Please ensure you are using the latest version of the LINE app.

※Accounts verified with phone numbers registered outside Japan cannot download the stickers. To enable download, please set a phone number registered in Japan via Settings > Account in the LINE app.

LINE Sticker Overview

Sticker Name

[Free] Subikun's Everyday Stickers!

Distribution Period

July 14, 2026 (Tue) – August 10, 2026 (Mon)

※Distribution may end earlier without prior notice depending on uptake.

Usage Period

90 days from the date of download

Fee

Free (data charges apply)

Download Requirement

Add the official SBI Life LINE account as a friend

Distribution Location

Available via the LINE Sticker Shop (first-come, first-served)

About Subikun

"Subikun," the official mascot character of the company, is a robot character who is both an inventor and an adventurer. Using various abilities and tools, Subikun supports the company’s activities while empathizing with customers’ concerns and inquiries.

About the Designer

Designer: Yuka Moriizumi

Graduate of Kuwasawa Design School and Tokyo Zokei University Graduate School

Part-time Lecturer at Kyushu Sangyo University Graduate School

Representative of Yukadesign Co., Ltd.

Specializes in 3D clay illustrations, character design, and 3D modeling of manga characters.

Known for 3D modeling of established characters such as "Pokémon Trading Card Game" and "Atashin'chi." Original character designs include "Gasutan" (Koyo Gas) and "NenDo!" (Agatsuma).

Currently serializing "Nippon 47 Yōkai Sanpo," a feature in ANA’s in-flight magazine "Oukoku no Tsubasa," where she creates yōkai characters from all 47 prefectures through on-site research. This series won the Japan Good Design Award in 2025. Notable publications include the "Supermarket Mania" series (Kodansha), "IKEA Maniac" (Kawade Shobō Shinsha), and "Monthly Taipei Local Diary" (Shueisha), among many others.