Partnership

SBJ Bank and ZIPAIR Tokyo Announce Business Partnership to Promote Travel to South Korea

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 4, 2026 12:00 AM ・ Updated Jun 14, 2026 12:01 AM ・ 4 min read ・ Source: PR TIMES

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⚡ Key Points

SBJ Bank and ZIPAIR Tokyo, a low-cost carrier (LCC) in the JAL Group, have signed a memorandum of understanding for a business partnership aimed at promoting travel to South Korea and enhancing convenience.
The collaboration will feature offering discounted airfares for the Narita-Seoul route on SBJ Bank's customer platform and joint marketing for the 'SBJ Travel K Debit' card to deepen exchange between Japan and Korea.

SBJ Bank and ZIPAIR Tokyo, a low-cost carrier (LCC) in the JAL Group, have signed a memorandum of understanding for a business partnership aimed at promoting travel to South Korea and enhancing convenience. The collaboration will feature offering discounted airfares for the Narita-Seoul route on SBJ Bank's customer platform and joint marketing for the 'SBJ Travel K Debit' card to deepen exchange between Japan and Korea.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000026.000141845.html Distributor: PR TIMES
Published: Jun 4, 2026

SBJ Bank Co., Ltd. (Head Office: Minato-ku, Tokyo; President & CEO: Minoru Namiki) announced on June 2, 2026, that it has signed a memorandum of understanding (MOU) with ZIPAIR Tokyo Inc. (Head Office: Narita, Chiba; President & CEO: Yasuhiro Fukada) for a business partnership aimed at promoting travel to South Korea and improving convenience for travelers.

The main points of collaboration are as follows: (1) Planning to offer discount benefits on air tickets for the Narita to Seoul (Incheon) route through SBJ Bank's customer service, the 'Nikkori Japan-Korea Platform'. (2) Considering joint marketing for the 'SBJ Travel K Debit,' a debit card specialized for use in Korea, which was newly launched in January 2026. (3) Promoting introductions and collaborations with companies that contribute to the philosophy of being a 'bridge between Japan and Korea'.

As the Japanese subsidiary of Shinhan Financial Group, SBJ Bank has operated under the philosophy of being a 'bridge between Japan and Korea,' offering services such as the 'Nikkori Japan-Korea Platform,' which provides special benefits related to Korea, and the 'SBJ Travel K Debit' for convenient payments and transportation within Korea.

Meanwhile, ZIPAIR is a medium-to-long-haul LCC of the Japan Airlines (JAL) Group, operating out of Narita International Airport to 9 cities in Asia and North America, including Seoul (Incheon). The airline is known for its innovative services, such as the 'ZIP Full-Flat' seats and being the first in Asia to introduce the 'Starlink' satellite internet service, providing free Wi-Fi to all passengers.

While the number of Japanese tourists traveling to South Korea has been increasing in recent years, there are concerns about rising travel costs due to high crude oil prices and currency exchange effects. Through this partnership, the two companies will work together to create an environment where more customers can feel closer to traveling to Korea by reducing the financial burden with discounted airfares and enhancing in-country convenience with the 'SBJ Travel K Debit.'

FACT BOX

Source: PR TIMES
Category: Partnership
Products / services: ZIP Full-Flat / Starlink

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 4, 2026 12:00 AM — Distributor PR TIMES
Collected　Jun 3, 2026 3:21 PM
AI structured & analyzed　Jun 3, 2026 3:37 PM
Desk-reviewed & published　Jun 4, 2026 12:00 AM

FAQ

SBJ銀行とZIPAIR Tokyoの業務提携の主な目的は何ですか？

韓国への旅行を促進し、旅行者の利便性を向上させることが主な目的です。航空運賃や旅行費用の高騰が懸念される中、経済的負担を軽減し、より快適な旅行体験を提供することを目指しています。

この提携によって顧客はどのような具体的なメリットを受けられますか？

SBJ銀行の「ニッコリ日韓プラットフォーム」を通じて、ZIPAIRが運航する成田-ソウル（仁川）間の航空券割引が提供される予定です。また、「SBJトラベルKデビット」を利用することで、韓国国内での決済や交通がより快適になります。

提携の背景にはどのような市場環境がありますか？

近年、日本人による韓国への渡航者数は増加傾向にありますが、同時に原油価格の高騰や為替の影響で航空運賃や旅行費用の上昇が懸念されています。この提携は、そうした課題に対応するためのものです。

SBJ銀行が提供する「SBJトラベルKデビット」とは何ですか？

2026年1月にリリースされた韓国専用のデビットカードです。SBJ銀行の口座から直接決済でき、韓国の交通系ICカード機能や、新韓銀行ATMでのウォン現金引き出し機能も付帯しています。

ZIPAIR Tokyoはどのような特徴を持つ航空会社ですか？

JALグループの中長距離LCCで、成田を拠点にアジア・北米へ就航しています。フルフラットシートや、アジアで初めて衛星インターネット「Starlink」を導入し、無料Wi-Fiを提供するなど、革新的なサービスが特徴です。

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Washin AI News Desk“SBJ Bank and ZIPAIR Tokyo Announce Business Partnership to Promote Travel to South Korea”AI News by Washin Village（和心村）, Jun 4, 2026. https://aeo.idaeo.ai/ai/sbjbank-co-jp/en/news/2026-06-03-zipair-tokyo%E7%A4%BE%E3%81%A8%E3%81%AE%E6%A5%AD%E5%8B%99%E6%8F%90%E6%90%BA%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E8%A6%9A%E6%9B%B8%E7%B7%A0%E7%B5%90%E3%81%AE%E3%81%8A%E7%9F%A5%E3%82%89%E3%81%9B

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