Digest Movie Released for "Fragrance Discovery Lab" Using Latest Technology to Turn Sensibilities into Scents, Showcasing Over 900 "New Fragrance Experiences"

SCENTMATIC Inc. (CEO: Shunji Kurisu, Headquarters: Tokyo), which proposes new customer experiences through the digitalization of olfaction, will release a digest movie of "Fragrance Discovery Lab," a new experience that transforms sensibilities into scents, held from April 21 (Tue.) to April 29 (Wed., holiday), 2026, at Tokyu Plaza Omotesando "Omokado."

Over 900 people visited during the 9 days, experiencing a new encounter with fragrance

"Fragrance Discovery Lab" is a new experience lab where visitors can find their "favorite scent" that they didn't even know they had, using their favorite photos or today's outfit as a "trigger to encounter fragrance." Many people visited the venue every day during the event period, with a total of over 900 visitors over 9 days.

We offered three entry points: fashion, photos, and conversation, allowing a wide range of people to enjoy an experience of finding their own unique scent while enjoying the latest technology. In particular, the experience of deriving fragrance from images received comments of surprise at the accuracy of the AI analysis, and those who had experienced KAORIUM before commented that it felt like an even more personalized experience.

Digest movie released showing the event

The movie to be released this time provides a digest of the venue's atmosphere and visitors enjoying the three experiences. Through the video, you can experience the flow of encountering fragrance from three different entry points: fashion, photos, and conversation.

By showing the actual experience, we will convey a more concrete image of the new experience of "sensibilities turning into scents."

Three new experiences where your sensibilities turn into "scent"

This event is a new experience lab where you can find a scent that suits your preferences, using your favorite photos or today's outfit as a "trigger to encounter fragrance." It was delivered as a new experience spot where you can encounter your "favorite scent" that you didn't even know you had. In addition, three experience zones were prepared at the venue where you can find your own unique scent while enjoying the latest technology.

1. Find from photos "Photo→Fragrance"

Your favorite things, your precious memories. When you choose a favorite photo from your smartphone, AI analyzes its impression and worldview, and proposes a scent that aligns with your sensibilities.

2. Fashion into fragrance "Fashion→Fragrance"

Full-body photo taken with a smart mirror.

Analyzes your fashion and selects a scent that matches your desired image.

3. Converse with fragrance "Chat→Fragrance"

When you speak to a perfume bottle, the AI tells you the story and impression of the fragrance. By understanding the background and individuality of the scent, you can have an experience of encountering a unique bottle more deeply.

A place to encounter "likes you didn't know you had"

We have been proposing new ways to enjoy fragrance through "KAORIUM," an AI that verbalizes scents. What was important in this lab was the intuition of "it feels good" before it can be put into words. AI derives a scent that matches your current mood from things chosen by intuition, such as smartphone photos or today's clothes.

Through this experience, which was attended by many people, we gained confidence that we can make encounters with fragrance more positive and enjoyable. SCENTMATIC will continue to expand new experiences that connect fragrance and words in various forms.

Event Overview

Event Name: Fragrance Discovery Lab ~A New Experience to Turn Your Sensibilities into Scents~

Dates: April 21 (Tue.) - April 29 (Wed., holiday), 2026

Venue: Tokyu Plaza Omotesando "Omokado" 5F ZONE2 (4-30-3 Jingumae, Shibuya-ku, Tokyo)

Organizer: SCENTMATIC Inc.

Cooperation: Fits Corporation

About KAORIUM, the AI system that converts scents and words

KAORIUM is an AI system developed by SCENTMATIC that mutually converts scents and words. With cutting-edge technology, it makes it possible to visualize the impression of a scent, which is ambiguous and difficult to grasp, in words, or to derive a scent associated with a certain word. Furthermore, the experience of deeply savoring a scent while being conscious of words brings awareness to our undiscovered sensibilities. The value created by this unprecedented experience connecting scent and words is expected to create new business opportunities not only in the world of fragrance but also in various fields such as sensory education, dining experiences, and purchasing experiences.

KAORIUM Concept Movie: https://youtu.be/wnfDTy6cJ8A

[SCENTMATIC Inc.]

SCENTMATIC is a company that creates new "fragrance experiences" with "KAORIUM," an AI that verbalizes scents. The "digitalization of olfaction" we provide appeals to human sensibilities and is utilized in various business scenes. KAORIUM has received a Silver Award at the international design award "A' Design Award." We are also conducting joint research with the Graduate School of the University of Tokyo on "the influence of words on the perception of scent" (※1).

(※1) https://scentmatic.co.jp/news/20251119

Representative: Shunji Kurisu, Representative Director

Location: 3F, 4-22-7 Ebisu, Shibuya-ku, Tokyo 150-0013

URL: https://scentmatic.co.jp