[November 20th (Fri) Confirmed] ATS Tokyo 2026 to be Held at Sheraton Miyako Hotel Tokyo This Year

Ad Trading Summit (ATS) Tokyo, a global event supported by Digital Infact Inc., a subsidiary of Seed Planning Inc. (Headquarters: Bunkyo-ku, Tokyo; President: Tomoyuki Noshita), will be held on Friday, November 20, 2026.

This year's venue will be the Sheraton Miyako Hotel Tokyo.

This event will deliver a full day of in-depth sessions, including a review of the past year's digital advertising movements and the latest trends, lectures by experts leading the industry's cutting edge, and panel discussions with front-line leaders moderated by the ExchangeWire editorial department. This year, we have invited Mr. Tsuyoshi Sugihara, former CEO of Atara Inc. and current Co-Representative of APTI (Advertisers and Publishers Transparency Initiative), as content advisor, focusing on developing content that accurately captures market trends accelerating due to the spread of AI.

Furthermore, Mr. Hirofumi Hayashi, affiliated with the Japan Advertisers Association, has been appointed as the general MC for the third consecutive year.

●Ticket Applications (Limited-time Super Early Bird price until July 31st)

https://events.exchangewire.com/ATSTokyo2026#/tickets?lang=ja

◆Introduction of ATS Tokyo 2026 Content Advisor and General MC

Tsuyoshi Sugihara

Co-Representative, APTI / Founder, Atara Inc.

After working at KDDI Corporation and Intel Corporation, he was responsible for advertising sales strategy at Overture Corporation (now Yahoo! Search Ads) and Google Japan. He was also involved as an advertising representative in the launch of YouTube's business in Japan. Aiming to be a consulting firm that guides people's lives and society in a better direction through the power of marketing while supporting corporate growth, he founded Atara Inc. in 2009. He has extensive experience in disseminating, lecturing, and writing about the latest overseas information. Based on his 17 years of experience leading a company as a founding entrepreneur and his long-term perspective on the digital advertising industry, he currently serves as an advisor to multiple companies, supporting them with business strategy discussions and decision-making processes.

Hirofumi Hayashi

Deputy Secretary-General, Digital Marketing Research Institute, Japan Advertisers Association

After working in publishing, system development, and as a sole proprietor, he joined the Japan Advertisers Association in 2009. He has consistently been involved in research activities related to marketing communications in the digital domain.

He manages forums for sharing knowledge and the latest case studies for the marketing activities of over 300 member companies. He actively speaks on the sound development of the digital advertising industry and the ideal ecosystem, advocating for business structures that benefit all stakeholders without being tied to specific interests.

He also supports a wide range of fields, including promoting normalization through his support for the Game Accessibility Association.

◆ATS Tokyo 2026 Event Overview (Tentative)

Date and Time

Friday, November 20, 2026, 9:30 AM - 7:15 PM (tentative)

Organizer/Operator

Organized by ExchangeWire / Planned and Operated by Digital Infact (within Seed Planning)

Venue

Sheraton Miyako Hotel Tokyo, B2F 1-1-50 Shirokanedai, Minato-ku, Tokyo 108-8640 https://www.miyakohotels.ne.jp/tokyo/access/

Capacity

500 people

Participation Fee: Paid (advance registration required) *Early bird discount available until July 31, 2026

Registration: https://events.exchangewire.com/ATSTokyo2026#/tickets?lang=ja

◆ATS Tokyo 2026 Agenda

9:00 AM - 9:30 AM

Doors Open / Registration Starts

9:30 AM - 9:40 AM

Opening Remarks

9:40 AM - 10:00 AM

Presentation *To be announced later

10:00 AM - 10:30 AM

The CMO in the Age of AI — Common Traits of High-Performing Advertisers

10:30 AM - 11:00 AM

AI Agent Shock! What Will Agencies Become? — Questioning the New Partnership Advertisers Seek Today

11:00 AM - 11:20 AM

Break

11:20 AM - 11:50 AM

Media Monetization in an Era of Declining Foot Traffic — Publisher Survival Strategies 2027

11:50 AM - 12:10 PM

"Having Data" Isn't Enough — Next-Generation Data Strategies in Harmony with AI

12:10 PM - 12:40 PM

Conversations with AI Will Change Advertising — Will "AI Chat Ads" Become the Next Huge Market?

12:40 PM - 2:10 PM

Lunch Break

2:10 PM - 2:40 PM

In an Era Where AI "Shops" — Can Retail Media Move to the Next Stage?

2:40 PM - 3:10 PM

Can "Lost Revenue" Be Recovered? — The Forefront of Ad Monetization in the Zero-Click, Signal Loss Era

3:10 PM - 3:40 PM

Redesigning Video Ads for YouTube, CTV, and Short Dramas — Where Do the Winning Strategies for Video Ads Lie Today?

3:40 PM - 4:00 PM

Break

4:00 PM - 4:30 PM

*To be announced later

4:30 PM - 5:00 PM

There is Advertising That Only Humans Can Do. — An Offline Advertising Discussion by "The Truck Driver of the Advertising World"

5:00 PM - 5:20 PM

"Is Advertising Destined to Remain an 'Intruder'?" — A New Quality Theory for Advertising in the Age of AI

5:20 PM - 5:40 PM

"Advertising." — Will Culture Remain Beyond It?

5:40 PM - 7:15 PM

Networking Party

◆ATS Tokyo 2026 Agenda (Check the latest information below)

https://events.exchangewire.com/ATSTokyo2026#/agenda?day=1

◆Inquiries Regarding the Event

E-mail: [email protected]