Survey on the Current Status of Lifestyle Disease Prevention and Management Services, Expected to Reach Approximately 126.5 Billion Yen in 2026

Seed Planning Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Yoshio Umeda) conducted interviews with service providers and user surveys on lifestyle disease prevention and management services in Japan, analyzing business trends and market structure. The results revealed that the market for lifestyle disease prevention and management services is expected to reach approximately 126.5 billion yen in 2026, with growth driven primarily by continuous glucose monitors and specific health guidance services.

▼Details of the survey here

https://www.seedplanning.co.jp/news/6410/

◆Background and Objectives of the Survey

Currently, as Japan faces population decline and an aging society, the importance of preventing and managing lifestyle diseases, as well as preventing their progression to severe conditions, is increasing. Hypertension, diabetes, and dyslipidemia are all diseases with a large number of patients, requiring long-term outpatient care, medication, dietary and exercise management, and monitoring of test results. They are also closely related to the risk of developing severe conditions such as cardiovascular and cerebrovascular diseases, nephropathy, and artificial dialysis, making them important policy issues from the perspective of optimizing medical costs and extending healthy life expectancy.

In this context, services that support the prevention and management of lifestyle diseases are attracting attention as complements to diagnosis and treatment in medical institutions.

This survey defines "lifestyle disease prevention and management services" as products and services that support the prevention, management, and prevention of progression to severe conditions for hypertension, diabetes, and dyslipidemia, and analyzes market trends, business structures, and the competitive environment.

◆Survey Topics

●The lifestyle disease prevention and management services market is projected to reach approximately 126.5 billion yen in 2026.

●Continuous glucose monitors and specific health guidance services are driving market expansion.

●The market structure, which includes both mature and growth markets, has been organized.

●The growth potential and market characteristics of each service have been analyzed.

◆Trends in the Lifestyle Disease Prevention and Management Services Market

【About the Lifestyle Disease Prevention and Management Services Market】

According to the survey results, the lifestyle disease prevention and management services market is estimated to expand from approximately 126.5 billion yen in 2026 to about 151.6 billion yen in 2030, 178.4 billion yen in 2035, and 200.2 billion yen in 2040. The future growth will be supported by continuous glucose monitors and specific health guidance services. Continuous glucose monitors are expected to be the most promising area for growth due to the transition from self-monitoring blood glucose meters and the continued purchase of sensors. On the other hand, specific health guidance services are supported by a system mandated for implementation by insurers, and despite a decrease in the number of eligible individuals, the market is expected to continue expanding due to an increase in implementation and completion rates.

Home blood pressure monitors are already a mature market with widespread adoption, and will expand gradually through replacement demand and price increases rather than an increase in volume. Self-monitoring blood glucose meters are expected to continue their declining trend due to the shift in demand towards continuous glucose monitors, but a certain residual demand is expected to remain among patients undergoing insulin therapy and those requiring blood glucose monitoring.

Diet and nutrition management apps/record-keeping apps, while having a certain user base, are primarily free to use or have low-cost subscriptions, making it a difficult market to monetize. Although the market size is expected to grow, the impact of price revisions and unit price increases due to inflation is expected to be greater than a significant increase in the number of users. Severe condition prevention services have room for expansion as a peripheral market to specific health guidance services, but growth is expected to remain moderate due to the absence of mandatory regulations and constraints on insurer finances.

◆Survey Overview of Lifestyle Disease Prevention and Management Services

Survey Target:

●Area: Nationwide

●Age: 15-99 years old

●Gender: Male and Female

Survey Method:

●Collection of publicly available data through online research

●Interviews with device manufacturers, app providers, specific health guidance service providers, etc. (9 companies)

●Questionnaire survey for lifestyle disease patients (Screening responses: 770s, Main responses: 450s)

Survey Period:

May 2026 - June 2026

Survey Organizer:

Seed Planning Co., Ltd.

Survey Items:

Actual survey of patients

●Treatment status

●Disease management status in daily life

●Awareness and usage of devices and services

Other

●Epidemiology and treatment trends of target diseases

●Related policies (e.g., medical fee system)

●Analysis by device/service (home blood pressure monitors, self-monitoring blood glucose meters, continuous glucose monitors, diet/nutrition management apps, blood pressure/blood glucose/weight record apps, specific health guidance support services, severe condition prevention services)

●Market size calculation

◆Inquiries regarding this matter

Details of this survey here:

https://www.seedplanning.co.jp/news/6410/

Inquiries about the materials:

Public Relations Department

E-mail: [email protected]