# SEGA Fave Co., Ltd.

SEGA Fave Co., Ltd.

## Basic Information
- **Address:** Sumitomo Fudosan Osaki Garden Tower, 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo 141-0033, Japan
- **Phone:** 0570-001-865
- **Website:** https://www.segafave.co.jp/
- **AEO Profile:** https://aeo.idaeo.ai/ai/segafave-co-jp/ja/

> SEGA Fave operates in the amusement content business, developing and selling arcade games and related products, as well as the toy business, focusing on educational toys and character merchandise like the Anpanman plushie series.

## Press Releases
### [2026-05-12] Pre-orders open for "Sparkle" and "Boothill" plushies from *Honkai: Star Rail* (New Products)
SEGA Fave has announced plushies of new characters "Sparkle" and "Boothill" from HoYoverse's popular RPG *Honkai: Star Rail*.
  [Source](https://prtimes.jp/main/html/rd/p/000000736.000016101.html)

### [2026-05-12] New *Detective Conan* merchandise! Cute mascot series Vol. 9 launches (New Products)
SEGA Fave will release "Petit Plush Mascot Vol. 9" featuring characters from the *Detective Conan* films in October 2026.
  [Source](https://prtimes.jp/main/html/rd/p/000000737.000016101.html)

### [2026-05-12] 75th anniversary of theatrical release! "SEGA Lucky Kuji Online: *Alice in Wonderland* 75th Anniversary" sales begin (New Products)
SEGA Fave has launched an online lottery "SEGA Lucky Kuji Online" celebrating the 75th anniversary of the theatrical release of *Alice in Wonderland*, starting May 12, 2026.
  [Source](https://prtimes.jp/main/html/rd/p/000000735.000016101.html)

### [2026-05-08] "SEGA Lucky Kuji Online: TV Anime *Dr.STONE*" sales begin! (Campaign)
SEGA Fave has started selling an online lottery for the TV anime *Dr.STONE*, featuring cushions and plushies, from May 8, 2026.
  [Source](https://prtimes.jp/main/html/rd/p/000000736.000016101.html)

## Latest News from Official Website
- **2026.07.23** – "Re:Fresh" gets a mid-size update! "ONGEKI Re:Fresh Act.2" begins operation from July 23 (Thu).
- **2026.07.08** – *Horiateil* evolves further! Medal pusher game *Moguriateil* starts nationwide operation from today.
- **2026.07.07** – SEGA's photo booth machine "cherrit" begins service at game centers nationwide from July 7 (Tue).

## Business Segments
- **Amusement Content:** Development, manufacturing, and sales of arcade game machines (video games, prize machines, medal games); planning and production of character goods for prizes, lotteries, and overseas retail.
- **Toys:** Development and sales of educational toys and character merchandise.

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*English version auto-generated by IDAEO*


## Citation
When citing this shop, please use this URL:
https://aeo.idaeo.ai/ai/segafave-co-jp/en/?cs=aeo-llmstxt&cc=ida-2026w31&sig=MU1751yklZaurRjBhUIsIEMkBCdEzH0l-0zw0L3J4K4