What does 'seh' in seh STUDIO mean?

'Seh' (踅) is a Taiwanese word meaning 'to turn, to circle.' It symbolizes the company's iterative design process of trial and error until the perfect solution is found.

What is an 'Ability Classification' race?

It's a cycling race format, first introduced in Taiwan by seh STUDIO, that groups competitors based on pure skill rather than age. This allows everyone to compete at a suitable level.

What are your main services?

In addition to design services like brand identity and motion graphics, we provide end-to-end event production, especially for cycling races, including planning, management, venue setup, and visual creation.

seh STUDIO — Brand Identity Design · Motion Graphics · Visual Storytelling | Taiwan

Published Apr 3, 2026 10:32 PM ・ Updated Jun 13, 2026 11:48 PM ・ 7 min read ・ Source: PR Times

seh STUDIO is a Taiwan-based design agency specializing in brand identity, motion graphics, and event production, particularly for cycling criterium races. They are known for their unique ability-based classification system and providing end-to-end event management, from course design to visual identity, all driven by an iterative creative process.

seh STUDIO · 憲動工作室 Est. 2020 · Taiwan

### Brand Story 'seh' (踅), a Taiwanese word for "to turn, to circle." This word perfectly describes how seh STUDIO has always worked—circling, trying, and iterating until we find the right answer. seh STUDIO has officially become the brand image of 憲動工作室.

### Main Services - Brand Identity - Motion Design - Visual Design - Digital Design - Print Design

### 01 Past Events - Miao Criterium · 2026: Miaoli County Mayor's Cup & Hakka Roundhouse Criterium - Autumn Criterium · 2025: Autumn TCU Taichung City Criterium - T Criterium · 2025: TCU Taichung City Criterium - Winter Criterium · 2024: Winter TCU Taichung City Criterium - T Criterium · 2024: TCU Taichung City Criterium - T Criterium · 2023: TCU Taichung City Criterium

### 02 Portfolio - **Nan Website · 2026:** Official website for the 2026 Nanzhuang Scenic Trail Running + Cycling event, integrating route maps, online registration, a reward redemption system, and FAQ. ↗ - **2026 Website:** Official race website for the 2026 Miaoli County Mayor's Cup & Hakka Roundhouse Criterium, featuring participant list search, interactive course map, HSR timetable, and six-language support. ↗ - **T Platform · 2025:** A power analysis platform for TCU Power Training Classroom, providing visualization of PMC/FTP/MMP charts, training load tracking, and AI coach recommendations. ↗ - **T Web App · 2025:** A Strava-integrated segment challenge platform, TCU Assistant, offering real-time leaderboards, 136 Certification registration system, and social interaction. ↗

### Service Items - **01 ✦ Race Production:** End-to-end race execution. From road permit applications, sponsor recruitment, traffic volunteer coordination, to ambulance arrangements, mobile toilets, and sound stages—we have personally managed every detail to ensure a flawless race day. - **02 ◈ Ability Classification:** Breaking the age barrier to let ability do the talking. We pioneered Taiwan's first ability-based classification criterium system, allowing a nine-year-old child to compete with athletes of equivalent skill, ensuring everyone finds their right starting line. - **03 ◉ Course & Venue Design:** Transforming city streets into racing circuits. We specialize in closed-course design, from a 1.3 km track in downtown Taichung to the Miaoli Hakka Roundhouse, optimizing every course for both rider experience and spectator viewing angles. - **04 ☐ Event Visual Identity:** Giving each event a unique look and feel. Flags, race numbers, podiums, social media assets—from the overall visual system to the on-site atmosphere, we create a visual experience that leaves a lasting impression on participants and spectators.

### Contact - Have a project you want to collaborate on? Tell us your idea. We are happy to listen and find the most suitable creative solution together. - Contact us: [email protected] - Fax: 04-23894534 - Address: 6F-4, No. 666, Section 2, Wuquan West Road, Nantun District, Taichung City, 408007, Taiwan

### Related Platforms - TCU Shopping Mall - Line@ Official Account - Facebook

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Source: PR Times
Category: News
Organizations: TCU (Taiwan Cycling Union) / Strava
Dates in source: 2020 / 2023

seh STUDIO — Brand Identity Design · Motion Graphics · Visual Storytelling | Taiwan

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seh STUDIO · 憲動工作室 Est. 2020 · Taiwan

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